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Germany

Germany Market Research

Mintel’s market research reports let you think global but act local with Germany-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Germany’s major business sectors and unrivalled insights into how German consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 49
  1. Online Retailing - Germany - July 2019

    • Consumer Report
    • July 2019
    • Germany

    “Germany has traditionally been a key driver of the growth in value of the European online retailing industry but in the past year or so its performance has started to soften relative to the other main European markets. There are many reasons for this but we feel that lower ...

    £995.00 (Excl.Tax)
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  2. Electrical Goods Retailing - Germany - February 2019

    • Consumer Report
    • February 2019
    • Germany

    “Online retailers continued to gain share and retailers such as Amazon have used promotional periods (Prime Day and Black Friday) to put increased pressure on the store-based retailers.  MediaMarkt Saturn, the market leader, has seen its market share fall, but we think that the ...

    £995.00 (Excl.Tax)
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  3. Electrical Goods Retailing - Germany - February 2018

    • Consumer Report
    • February 2018
    • Germany

    “Consumer spending on electrical goods continued to weaken in 2017 as higher inflation in other product categories led consumers to spend more elsewhere. Online is now the channel of choice for Germans shopping for electricals, with 70% of electrical goods shoppers buying via ...

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  4. Electrical Goods Retailing - Germany - February 2017

    • Consumer Report
    • February 2017
    • Germany

    “German consumers across all ages are now completely at ease with shopping for electrical goods both online and in-store simultaneously allowing the market leader, Media-Saturn, to return to growth. The challenge for smaller specialists is finding a way to differentiate ...

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  5. PCs - Tablets and eReaders in Germany (2016) – Market Sizes

    • Market Data
    • January 2017
    • Germany
    PCs - Tablets and eReaders in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers tablets and e-readers for use in the home, business and other organisations. Market size is based on sales through ...
    £395.00 (Excl.Tax)
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  6. Vacuum Cleaners in Germany (2016) – Market Sizes

    • Market Data
    • November 2016
    • Germany
    Vacuum Cleaners in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers domestic vacuum cleaners. Market size is based on sales through all retail outlets including direct to consumer. Market size ...
    £395.00 (Excl.Tax)
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  7. Games Software in Germany (2016) – Market Sizes

    • Market Data
    • October 2016
    • Germany
    Games Software in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers games software for home consoles, handheld consoles, PCs and mobile equipment. Market size is based on boxed retail sales and ...
    £395.00 (Excl.Tax)
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  8. Games Hardware in Germany (2016) – Market Sizes

    • Market Data
    • September 2016
    • Germany
    Games Hardware in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers home console and handheld console games hardware. Peripherals, such as controllers and other gaming hardware accessories are ...
    £395.00 (Excl.Tax)
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  9. Television Sets in Germany (2016) – Market Sizes

    • Market Data
    • May 2016
    • Germany
    Television Sets in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers new LCD and plasma colour television sets. It also excludes CRTs and RTPs. Market size is based on all total shipments ...
    £395.00 (Excl.Tax)
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  10. Digital Cameras in Germany (2016) – Market Sizes

    • Market Data
    • May 2016
    • Germany
    Digital Cameras in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers DSC and DSLR digital still cameras. It excludes second hand sales and sales to professionals not bought through retail ...
    £395.00 (Excl.Tax)
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No. of reports 1 of 49