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Germany
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  4. Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Germany'

Related to: 'Germany'

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    The German Car Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsAutomotiveGermany
    As the car market recovers, supporting consumers in becoming mobile and focusing on core aspects such as reliability will lead to higher customer satisfaction and foster long-lasting connections.Venkatesh Modi, Automotive Research Analyst, Germany ..."
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    Germany Cruises Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsHolidays and TravelGermany
    With falling inflation, brands can promote luxury cruises to appeal to well-off Germans in the short term. To up participation in the mid-term, brands can expand into diverse cruise types (eg adults-only). Silvia Hondt, Research Analyst - Travel & Leisure ..."
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    Germany Sports Goods Retailing Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsRetailGermany
    Consumers' health and wellbeing concerns are driving the sports goods market, but retailers will be challenged to capitalise on their interest during 2024 sports events.Armando Falcao, Associate Director - Retail Reports ..."
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    Sun Care in Germany (2024) – Market Sizes

    £ 495 (Excl.Tax)

    Market Size Data SheetsSuncareGermany
    Sun Care - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sunscreen, self-tanning and after sun products for adults and children. Market value is based on sales through all retail channels including direct to consumer. It includes..."
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    Tea and Infusions in Germany (2024) – Market Sizes

    £ 495 (Excl.Tax)

    Market Size Data SheetsTea and Other Hot DrinksGermany
    Tea and Infusions - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This report covers packaged and unpackaged black, green, oolong, white and Pu'er teas, infusions and yerba mate. It excludes RTD liquid products. Market size is based on retail..."
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    Germany Christmas and Black Friday Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSeasonal HolidaysGermany
    Even with their higher engagement in Black Friday, Germans bought fewer Christmas gifts to reduce costs amidst ongoing inflation in 2023.Armando Falcao, Associate Director - Retail Reports ..."
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    Germany Beauty and Personal Care Retailing Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsBeauty and Personal CareHealth and Beauty RetailGermany
    Our Germany BPC products report shows that retailers are focusing on an improved shopping experience, shaped by an omnichannel approach, while keeping affordability and convenience in mind. Franziska Kartheus - Associate Analyst..."
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    Germany Lifestyles of Generation Z Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsConsumer LifestylesGen ZGermany
    Health remains a top priority for Gen Z in Germany. Brands and employers that embrace the mind-body connection and help manage health resources in innovative ways, for example through mixed-reality workouts for fitness, will resonate with this consumer group. Katharina Kirsch - Analyst..."
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    Germany Private Label Household Care Consumer Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsHousehold and HomePrivate LabelGermany
    Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty.Yasemin Holtemayer, Household Care Research Analyst, Germany ..."
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    Germany Social Media: Content Creators Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaGermany
    Consumers are seeking exclusive content from social media personalities, providing opportunities to build a closer relationship between content creators and their community. Lena Rittmann - Analyst..."
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    Germany Consumer Attitudes towards Mobility Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsConsumer AttitudesTransportGermany
    The rising cost of living has caused many Germans to switch to more affordable means of transport in their everyday life. Brands across categories can benefit from this by exploring the potential of newly emerging travel hubs (eg pop-up stores at multimodal mobility stations).Dr. Jennifer Hendricks, Senior Analyst -..."
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    Germany Menu Trends: Healthy Dining Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsFoodserviceGermany
    Our Germany healthy eating market report shows that foodservice operators can prove healthier dishes can also be tasty and indulgent by leveraging lower- and better-fat innovation and through emerging cuisine flavours. This will encourage consumers to order healthier options from their menu. Eliana Riera-McInnes, Research Analyst - Foodservice..."
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    New Mintel report titles in Germany

    We are delighted to increase the number of reports for the German market for the 2022/2023 financial year. Please watch out for the new titles which will begin to become available over the coming months, moving us towards an equivalent set of reports on all major industries in Germany, matching our broad US and English report ranges. For all information on our Germany reports please browse here or contact our sales teams.

    You may also access German Language information on all our German Reports on the Mintel Germany Store

     

     

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