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Germany

Germany Market Research

Mintel’s market research reports let you think global but act local with Germany-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Germany’s major business sectors and unrivalled insights into how German consumers think, choose, browse and buy – today and tomorrow.

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  • tick3Previous editions

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No. of reports 1 of 18
  1. Food Retailing - Germany - December 2009

    • Consumer Report
    • December 2009
    • Germany

    Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as ...

    £795.00 (Excl.Tax)
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  2. Shaving Products and Depilatories - Germany - December 2009

    • Consumer Report
    • December 2009
    • Germany

    Thanks to a widening of the female consumer base and the emergence of new sub-segments such as body groomers, the shaving products market achieved moderate growth rates up to 2008. However, 2009 looks likely to see a reversal of fortunes as financial worries encourage consumers ...

    £495.00 (Excl.Tax)
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  3. Food NPD - Germany - November 2009

    • Consumer Report
    • November 2009
    • Germany

    Although openness towards new products is increasing in Germany, both economic uncertainty and an ageing population which is less willing to experiment, restrict the prospects for new launches. Those who go out to work increasingly find that convenience eating compensates for a ...

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  4. Clothing Retailing - Germany - October 2009

    • Consumer Report
    • October 2009
    • Germany

    Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as ...

    £795.00 (Excl.Tax)
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  5. Household Fresheners - Germany - October 2009

    • Consumer Report
    • October 2009
    • Germany

    While launch activity remains low, clever marketing strategies that transform product image from a mere commodity to a trendy lifestyle household accessory, as well as a ‘Wellness’ aid help to boost the German household fresheners market. Although volume sales have suffered ...

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  6. Ice Cream - Germany - September 2009

    • Consumer Report
    • September 2009
    • Germany

    The German ice cream market has been on a downwards trend in both volume as well as value sales since mid-decade. The market is worth an estimated €3,016 million in 2009, a fall of 2% on 2008. While sales of impulse ice cream have been declining in both volume and value since ...

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  7. PCs and Laptops - Germany - August 2009

    • Consumer Report
    • August 2009
    • Germany

    Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

    There are separate reports for the UK, Germany, France, Spain, Italy and the Netherlands as well as a pan-European report combining all six countries along with an overview of ...

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  8. Drinks NPD - Germany - August 2009

    • Consumer Report
    • August 2009
    • Germany

    Although Germans are relatively receptive to new products and brands, economic uncertainty, coupled with an ageing population limits the scope for new launches. Suppliers are responding with NPD claiming health benefits, such as milder coffee, water with added minerals or ...

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  9. Household Cleaning Products - Germany - July 2009

    • Consumer Report
    • July 2009
    • Germany

    With consumer confidence falling, and discounters once again gaining share in recession-hit Germany, the household cleaning products market stagnated in 2008. It is predicted to decline by 2% in 2009, falling to €871 million, with all sectors but furniture polishes suffering ...

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  10. Shampoos and Conditioners - Germany - June 2009

    • Consumer Report
    • June 2009
    • Germany

    The German shampoos and conditioners market continues to grow steadily. In 2009, the market is worth an estimated €1,090 million, up 3% on 2008, thanks to sophisticated, specialised added-value products, such as anti-ageing haircare, colour protection and repair lines. Both ...

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No. of reports 1 of 18