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Germany

Germany Market Research

Mintel’s market research reports let you think global but act local with Germany-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Germany’s major business sectors and unrivalled insights into how German consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 92
  1. Supermarkets - Germany - November 2019

    • Consumer Report
    • November 2019
    • Germany

    “After seeing sales increase 3.7% in 2018, grocery retailers are facing a challenging year in Germany and struggling to hold on to market share in a very mature market. As most Germans split their grocery spend across different retailers, supermarkets and food discounters ...

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  2. Clothing Retailing - Germany - October 2019

    • Consumer Report
    • October 2019
    • Germany

    “Spending on clothing in Germany stagnated in 2018, declining 0.5% compared to the previous year. Some of the leading specialists have achieved strong growth and increased their revenues at double-digit rates, mostly by effectively combining offline and online channels and ...

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  3. Online Retailing - Germany - July 2019

    • Consumer Report
    • July 2019
    • Germany

    “Germany has traditionally been a key driver of the growth in value of the European online retailing industry but in the past year or so its performance has started to soften relative to the other main European markets. There are many reasons for this but we feel that lower ...

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  4. DIY Retailing - Germany - May 2019

    • Consumer Report
    • May 2019
    • Germany

    “The DIY specialists have been losing share of DIY spending. Since 2013 the equivalent of all of the sales of Praktiker (which failed in 2013) have been lost by the specialists and as the decline is continuing there must be concerns that further rationalisation will be necessary.”

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  5. Footwear Retailing - Germany - April 2019

    • Consumer Report
    • April 2019
    • Germany

    “For the majority of the retail sector the underlying dynamic is the challenge from online retailers. But the footwear specialists have suffered less than most and appear to be fighting back effectively. But that overall view is driven by the success of Deichmann and we think ...

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  6. Electrical Goods Retailing - Germany - February 2019

    • Consumer Report
    • February 2019
    • Germany

    “Online retailers continued to gain share and retailers such as Amazon have used promotional periods (Prime Day and Black Friday) to put increased pressure on the store-based retailers.  MediaMarkt Saturn, the market leader, has seen its market share fall, but we think that the ...

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  7. Beauty and Personal Care Retailing - Germany - January 2019

    • Consumer Report
    • January 2019
    • Germany

    “It would be wrong to suggest that the beauty and personal care retailers have had it easy in recent years, though the failure of Schlecker did give them breathing space. We think they have used it well, strengthening their chains and regaining for the sector all the market ...

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  8. Supermarkets - Germany - November 2018

    • Consumer Report
    • November 2018
    • Germany

    “The German grocery retailers are struggling to overcome the issues related to operating in a very mature sector. Growth has to come from taking share from each other but the propensity of German consumers to split their spending across wherever is most convenient, best value ...

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  9. Clothing Retailing - Germany - October 2018

    • Consumer Report
    • October 2018
    • Germany

    “Spending on clothing grew 6.6% in 2017, but there is huge variation in the performance of the specialist retailers as many of the long-established players continue to struggle to fully understand how the shopping habits and demands of their customers have changed in recent ...

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  10. Online Retailing - Germany - July 2018

    • Consumer Report
    • July 2018
    • Germany

    “German e-commerce has continued to experience strong growth but it is dominated by the pureplayers and is skewed heavily towards particularly product categories. While the clothing and electrical sectors are now well-established online, other categories, including food, remain ...

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No. of reports 1 of 92