Germany Marketing to Men Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Men – Germany market including the behaviours, preferences and habits of the consumer.
Men in the typical family formation ages of 35-54 are an important group for marketers. This is especially true for household and grocery brands as men take on more household and childcare responsibilities, while also remaining the majority breadwinner in families with very young children.
Brands mentioned: Bandito., BBDO Berlin, Beef! magazine, DM, Dr. Quendt, Edeka, Gillette, HiPP, IKEA, Lidl, Mangan, OneDayMore, Nivea, Porsche, SEINZ., Tabac, VW, Yogitea, 8×4, etc.
Written by Heidi Lanschützer, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While German men still conform to some ‘male’ gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.
Heidi Lanschützer
Associate Director – German Reports
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.