Germany Men’s Attitudes to Skin and Haircare Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Men’s Attitudes to Skin and Haircare – Germany market including the behaviours, preferences and habits of the consumer.
Younger men are more interested in their appearance than their older counterparts. Brands that can appeal to this group by aligning with their lifestyle choices and ethics and boosting their understanding of these categories will attract long-term loyalty.
Brands mentioned: American Crew, Bad Weather, Barberians, Barber Pro, Biodroga, Boy de Chanel, Brisk, Bulldog, DM Drogerie-Markt, Ebenholz, Hussein Seif, John Frieda, Keune, Kiehl’s, Méthode Jeanne Piaubert, Mitch Hair, MVRCK, Nivea, Oriflame NovAge Men, Redken Brews, Rituals, Seb Man, SEINZ., System Professional, etc.
Products covered:
Men’s Haircare:
Men’s Skincare:
Written by Bettina Krechel, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A lack of dedicated NPD is undermining men’s involvement in the BPC sector. Harness lifestyle factors, expand mass market options and boost education to excel.
Bettina Krechel
Research Director – Mintel Reports Germany
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.