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Germany Mobile Network Providers Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Mobile Network Providers - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Adoption of smartphones and online media is rising among older Germans, opening up more possibilities in an still relatively untapped market. Rising media consumption in particular can be a key factor in tapping a need for increased data allowances, driving higher spend within this group.


Low willingness to pay can be tackled by extending the types of add-ons being offered with contracts. Media subscriptions and zero-rating are currently the most common incentives, but other add-ons could include educational apps, virtual in-game content, priority access for live events or even environmental initiatives.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

MNPs are perceived as a utility and will have to reinvent their image, products and target segments to keep up with today's increasingly changing consumer needs. Jan Urbanek
Consumer Technology Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: mobile and landline phoning time (in min), 2015-18
    • [Graph] Germany: smartphone ownership, by age, 2015-2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: prioritisation of image aspects, by age, December 2019
    • [Graph] Germany: mobile network payment methods, December 2019
    • Opportunities
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March 3-16, 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March 3-16, 2020
    • [Graph] Germany: change in GDP, 2016-19
    • [Graph] Germany: mobile and landline phoning time (in min), 2015-18
    • [Graph] Germany: mobile device ownership, by net monthly household income, December 2019
    • [Graph] Germany: internet usage on the go, by age, 2017-19
    • [Graph] Germany: online media consumption (in min), by age, 2015-19
    • [Graph] Germany: smartphone usage for listed media, 2018 vs 2019
    • [Graph] Germany: mobile data volume (millions of gigabytes), 2014-19*
    • [Graph] Germany: proportion of population aged 65+, 2001-18
    • [Graph] Germany: smartphone ownership, by age, 2015-19
  3. What consumers want and why

    • Important factors when choosing mobile network providers
    • [Graph] Germany: prioritised network provider attributes, December 2019
    • [Graph] Germany: prioritisation of price and network coverage, by age, December 2019
    • [Graph] Germany: prioritisation of price, by net monthly income groups, December 2019
    • [Graph] Germany: prioritised network provider attributes, by age, December 2019
    • [Graph] Germany: "I value data allowance over text and call allowance", agreement by age, December 2019
    • [Graph] Germany: attitudes towards mobile network providers and contracts, December 2019
    • [Graph] Germany: ownership of 'add-on' subscriptions, by age, December 2019
    • [Graph] Germany: ownership of 'add-on' subscriptions by mobile network providers, December 2019
    • Mobile network providers
    • [Graph] Germany: companies providing network service on personal phones, December 2019
    • [Graph] Germany: mobile network providers used, by age, December 2019
    • [Graph] Germany: length of time with network provider, December 2019
    • [Graph] Germany: length of time with mobile network provider, by age, December 2019
    • Switching behaviour
    • [Graph] Germany: mobile contract owners whose current mobile contract is with the same provider as previously, December 2019
    • [Graph] Germany: mobile phone contract or pay as you go by mobile network provider switching behaviour, December 2019
    • [Graph] Germany: monthly payments for mobile network contract by switching behaviour, December 2019
    • [Graph] Germany: "I find switching mobile network providers to be a hassle", agreement by age, December 2019
    • Mobile network payments
    • [Graph] Germany: mobile phone contract or pay as you go, December 2019
    • [Graph] Germany: mobile phone contract or pay-as-you-go, by age, December 2019
    • [Graph] Germany: mobile phone contract or pay as you go, by net monthly income, December 2019
    • [Graph] Germany: monthly PAYG mobile phone spending, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract , December 2019
    • [Graph] Germany: monthly PAYG mobile phone spending, by age, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract, by age, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract by mobile network providers, December 2019
    • Upcoming 5G technology
    • [Graph] Germany: knowledge of 5G, December 2019
    • [Graph] Germany: "I think 5G is an over-hyped technology", agreement, December 2019
    • [Graph] Germany: attitudes towards 5G, December 2019
    • [Graph] Germany: attitudes towards 5G (NET), by age, December 2019
    • [Graph] Germany: prioritised network provider attributes, by attitudes towards 5G (NET), December 2019
  4. Launch activity and innovation

    • 5G
    • Addressing demands and barriers
    • Advertising and marketing activity
    • Social responsibility and environmental awareness/protection
  5. Market share

    • [Graph] Germany: share of mobile networks, 2016-Q3 2019
  6. market size, segmentation and forecast

    • Forecasting during COVID-19 crisis
    • [Graph] Germany: active SIM-cards (billions), by network standard, 2017-2019
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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