Germany Online Retailing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Retailing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Areas covered in this report
This report is designed to give an overview of the German online retail market. This includes a look at the market including forecasts for future developments, in-depth consumer analysis using our own data and a section on the key players in the market including our company profiles.
For our consumer research this year we asked questions on the following topics:
- Which products consumers have bought online in the last 12 months
- The retailers used for online shopping in the last 12 months
- Importance of various features of online retailers
- Membership of Amazon Prime
What you need to know
Online retail in Germany continues to grow apace, with some 75% of consumers shopping online in the past year according to data from Eurostat and the proportion of all retail sales going online exceeding 10% in 2017 for the first time.
But growth has been inconsistent across different product categories, with clothing and electronics dominating online sales and continuing to grow, while books and hardcopy media appear to have reached maturity with sales declining in 2017.
Meanwhile categories such as food and household goods are only just starting to gain real momentum as retailers in these segments invest heavily in improving availability to customers.
Expert analysis from a specialist in the field
Written by Thomas Slide, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
German e-commerce has continued to experience strong growth but it is dominated by the pureplayers and is skewed heavily towards particularly product categories. While the clothing and electrical sectors are now well-established online, other categories, including food, remain remarkably underdeveloped, providing the potential for further growth in the future.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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