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Germany Out-of-home Eating Habits Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Out-of-home Eating Habits - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The impact of COVID-19 has greatly affected the German economy, with nearly all industries experiencing unforeseen challenges. Given the speed with which the crisis is evolving, the situation remains very fluid in Germany. Despite the situation evolving rapidly, the impact of COVID-19 on foodservice and consumer behaviour has been taken into account up until 16 April 2020. The survey of this report was in-field from 20 December 2019 to 6 January 2020. Given the unprecedented nature of this crisis, the forecast of foodservice will be updated regularly if necessary as the crisis unfolds. In the upcoming weeks, Mintel Germany will continue to closely follow the impact COVID-19 is currently having on consumer behaviour and sentiment. Please visit clients.mintel.com for regular updates on the impact of the crisis on this category..

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Dr Christina Wessels, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services. Dr Christina Wessels
Leisure Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: meals eaten at a restaurant or food outlet for an everyday occasion in the last three months, January 2020
    • [Graph] Germany: restaurants/food outlets visited, January 2020
    • [Graph] Germany: factors for choosing a restaurant or another food outlet for a leisure/an everyday occasion, January 2020
    • [Graph] Germany: attitudes towards eating out, January 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: how worried are you about the risk of being exposed to the coronavirus (also known as COVID-19), March-April 2020
      • [Graph] Germany: extent to which people are worried the outbreak might affect their lifestyle, March-April 2020
      • [Graph] Germany: meals eaten in a restaurant or food outlet in the last three months by financial health, January 2020
      • [Graph] Germany: share of maximum adult population projections, by age group, 2020-30
      • [Graph] Germany: household spending in restaurants and hotels per month, 1998-2018
    • What consumers want and why

      • Eating out participation
      • [Graph] Germany: meals eaten at a restaurant or food outlet for an everyday occasion in the last three months, January 2020
      • [Graph] Germany: frequency of bringing own lunch to work/college from home, January 2020
      • [Graph] Germany: meals eaten at a restaurant or food outlet for an everyday occasion in the last three months, January 2020
      • [Graph] Germany: meals eaten at a restaurant or food outlet for a leisure occasion in the last three months by age, January 2020
      • Eating out frequency
      • [Graph] Germany: frequency of eating out in a restaurant or food outlet in the last three months, by gender and parental status, January 2020
      • [Graph] Germany: frequency of eating at restaurants or other food outlets, by age – NET, January 2020
      • Restaurants/food outlets visited
      • [Graph] Germany: restaurants/food outlets eaten at in the last three months, January 2020
      • [Graph] Germany: repertoire of types of restaurants visited, January 2020
      • [Graph] Germany: restaurants/food outlets visited, January 2020
      • Important factors when choosing a restaurant
      • [Graph] Germany: factors for choosing a restaurant or another food outlet for an everyday occasion, January 2020
      • [Graph] Germany: factors for choosing a restaurant or another food outlet for a leisure occasion, January 2020
      • Attitudes towards eating out
      • [Graph] Germany: attitudes towards eating out, January 2020
      • [Graph] Germany: attitudes towards eating out, by important factors when choosing which restaurant to visit for a leisure occasion, January 2020
      • [Graph] Germany: attitudes towards eating out, by age, January 2020
    • Launch activity and innovation

      • Sustainability top of mind
      • The integration of technology in the foodservice industry
      • On-the-go consumption
      • Advertising and marketing activity
    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
    • Appendix

      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description