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Germany Outbound - February 2016

“Foreign holidays are high on the agenda for German consumers, considered an important leisure pursuit they are unwilling to dispense with even during harder economic times … Germany’s strong economy and key role in Europe has kept consumer confidence relatively high, supporting demand for outbound travel.”
- Jessica Kelly, Senior Tourism Analyst

The German outbound market is one of the largest and most developed in the world. Foreign travel is high on the leisure agenda for Germans and enjoyed by much of the population. The robust German economy and high standard of living enjoyed by Germans means that a vast proportion of citizens can bring travel aspirations to reality.

Although a well-developed market, outbound leisure travel is heavily concentrated on short- and medium-haul destinations in the Mediterranean and Europe. Germans are notorious sun-seekers enjoying the sun/beach holidays above all particularly as part of a package deal (flight, accommodation, transport). Spain, France, Italy and Greece have traditionally been the major pull for German sun-seekers for some years. In the past decade, Germans have been attracted by budget destinations offering the same sun/beach holiday but at budget or value prices. Turkey, Croatia, Bulgaria and Egypt have developed highly attractive resorts offering quality hotels at value prices. The all-inclusive resort is very attractive to Germans seeking value for money.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for Germany, 1950-2050
            • Figure 2: Mid-year population estimates for Germany, by age, 2015 & 2050
          • Economy
            • Figure 3: Selected economic statistics in Germany, 2009-14
          • Exchange rates
            • Figure 4: Selected exchange rates against the Euro, 2009-14
          • Tourism balance
            • Figure 5: Tourism balance for Germany, 2009-14
        • Outbound Tourism

          • Arrivals
              • Figure 6: Outbound leisure travel from Germany, 2011-14
            • Destinations
              • Figure 7: Outbound travel, by key region from Germany, 2011-14
            • Short and medium haul
              • Figure 8: German outbound travel to selected short- & medium-haul destinations, 2010-14
            • France
              • Austria
                • Spain
                  • Turkey
                    • Netherlands
                      • UK
                        • Greece
                          • Croatia
                            • Egypt
                              • Italy
                                • Tunisia
                                  • Other Eastern Europe
                                    • Long haul
                                      • Figure 9: German arrivals to selected long-haul destinations, 2010-14
                                    • US
                                      • Thailand
                                        • India
                                          • China
                                            • Indian Ocean
                                              • South Africa
                                                • Caribbean
                                                  • New Zealand
                                                    • Australia
                                                    • Market Characteristics

                                                      • Pre-booking behaviour and booking methods
                                                        • Trip organisation
                                                            • Figure 10: Trip organisation abroad & to selected regions, 2014
                                                          • Booking methods
                                                            • Figure 11: Booking channels used on all holidays with advance booking, 2005 & 2014
                                                          • Demographics
                                                            • Purpose of visit
                                                              • Short breaks
                                                                • Expenditure
                                                                  • Figure 12: Holiday expenditure on long-haul & Mediterranean trips, 2010-14
                                                                • Length of stay
                                                                  • Seasonality
                                                                  • Transport

                                                                      • Figure 13: Method of transport used for holidays abroad & in selected regions, 2014
                                                                    • Air
                                                                      • The German airline industry
                                                                        • Low-cost carriers
                                                                          • Charter airlines
                                                                            • Figure 14: German passenger airlines: company market share, 2012-13
                                                                          • Road
                                                                            • Rail
                                                                              • Sea
                                                                              • Accommodation

                                                                                  • Figure 15: Accommodation used on all holidays abroad & to holidays in selected regions, 2014
                                                                              • Tour Operators and Travel Agencies

                                                                                  • Tour operators
                                                                                    • TUI AG
                                                                                      • Thomas Cook
                                                                                        • Der Touristik
                                                                                          • FTI Touristik
                                                                                            • Alltours
                                                                                              • Travel agencies
                                                                                              • What Next?

                                                                                                Germany Outbound - February 2016

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