Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Germany Pasta & Rice Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Pasta & Rice - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

While there is widespread consumer interest in added value offerings such as better-for-you (BFY) and premium product features, quick preparation and value-for-money will remain key selling points. Affordability will be particularly important in the short- to medium-term as the COVID-19 crisis leads to more cautious spending habits.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Heidi Lanschutzer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Wellness has taken on new meaning due to COVID-19. As consumers focus more on food's nutritional value, BFY innovation has never been more important in pasta/rice. Heidi Lanschutzer
Food & Drink Analyst

mintelcontainerpage
83031
2000.0000
593
2020-04-30T00:00:00+0000
167
581
619

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: selected health-related purchase factors for pasta/noodles, rice and grains, March 2020
    • [Graph] Germany: agreement with selected packaging statements, March 2020
    • [Graph] Germany: interest in regional sourcing of pasta/noodles/rice, March 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of pasta, by value and volume, 2019
    • [Graph] Germany: company retail market share of rice, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: population by age, 2014-24
    • What consumers want, and why

      • Usage of pasta and rice
      • [Graph] Germany: usage of pasta/noodles, rice and grains in the last three months, by type, March 2020
      • [Graph] Germany: usage of dry and fresh pasta in the last three months, by selected key user groups, March 2020
      • [Graph] Germany: usage of grains in the last three months, by age and financial situation, March 2020
      • Purchase factors for pasta, rice and grains
      • [Graph] Germany: important factors when buying pasta/noodles, rice or grains, March 2020
      • Interest in different product attributes of pasta, rice and grains
      • [Graph] Germany: interest in different product attributes of pasta/noodles, rice and grains, March 2020
      • Behaviours relating to pasta, rice and grains
      • [Graph] Germany: behaviours relating to pasta/noodles, rice and grains, March 2020
      • [Graph] Germany: packaging materials in pasta/noodles and rice launches (incl. instant), 2015 vs 2019
      • Attitudes towards pasta, rice and grains
      • [Graph] Germany: attitudes towards pasta/noodles, rice and grains, March 2020
      • [Graph] Germany: 'high protein' as the most looked-for quality when choosing a healthy snack, by age, 2018
    • Launch activity and innovation

      • [Graph] Germany: new launches of pasta, rice and noodles, by segment, 2015-19
      • [Graph] Germany: new pasta launches, by type, 2015-19
      • [Graph] Germany: new launches of pasta, rice and noodles (incl. instant), branded vs private label, 2015-19
      • [Graph] Germany: new launches of pasta, rice and noodles (incl. instant), by top 10 players, 2015 vs 2019
      • [Graph] Germany: new launches of pasta, rice and noodles (incl. instant), by selected claims, 2015 vs 2019
      • [Graph] Germany: new launches of pasta, rice and noodles (incl. instant), by leading ethical & environmental claims, 2015 vs 2019
      • Advertising and marketing activity
    • Market share

      • Retail market share of pasta, by value, 2018-19
      • Retail market share of pasta, by volume, 2018-19
      • Retail market share of rice, by value, 2018-19
      • Retail market share of rice, by volume, 2018-19
    • market segmentation, size and forecast

      • Retail sales of pasta, by segment, 2017-19
      • Retail sales of rice, by segment, 2017-19
    • Appendix

      • Note on COVID-19
      • Appendix - products covered, abbreviations and consumer research methodology
      • Appendix - market size and forecast

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description