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Germany Processed Meat Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Processed Meat - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Growth in ethical and environmental motivations for eating less meat and more plant-based products instead has placed immense pressure on the processed meat industry. Ramping up sustainability commitments and engaging in proactive communications about environmentally friendly credentials will be vital for the future of the market.


Evidently, processed meat manufacturers have some work to do to prove value and health attributes in light of the backlash against their processed nature. 'Cleaning up' recipes as well as processing techniques will therefore be crucial for the market's future.

Expert analysis from a specialist in the field

Written by Heidi Lanschutzer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumer awareness of processed meat's health and environmental impacts will lead them to a focus on eating less, but higher quality meats. Heidi Lanschutzer
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: reasons for limiting/reducing meat consumption, November 2019
    • [Graph] Germany: consumers who have replaced processed meat with vegetarian meat substitutes, by age, November 2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: agreement with select attitudes towards processed meat products, November 2019
    • [Graph] Germany: interest in processed meat products with added health benefits, by age, November 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", 3 March-16 March 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", 3 March-16 March 2020
    • [Graph] Germany: Frequency of limiting one's meat intake
    • [Graph] Germany: pig slaughter prices for pigs of grades S + E*, 2017-Q1 2020
    • [Graph] Germany: Population, by age group, 2014, 2019 and 2024
  3. What consumers want, and why

    • Types of processed meat eaten
    • [Graph] Germany: types of cooked/ready-to-eat processed meat products eaten in the last 3 months, November 2019
    • [Graph] Germany: types of processed meat products eaten in the last three months, cooked from raw, November 2019
    • [Graph] Germany: repertoire of types of processed meat eaten, by age groups, November 2019
    • Factors people check when buying processed meat
    • [Graph] Germany: factors people check when buying processed meat products, November 2019
    • [Graph] Germany: "its worth paying more for meat products offering detailed information about where the meat comes from", by age, November 2019
    • Behaviours related to buying and eating processed meat
    • [Graph] Germany: behaviours related to buying and eating processed meat products, November 2019
    • [Graph] Germany: reasons for limiting/reducing the amount of processed meat eaten over the last 12 months, by age, November 2019
    • Interest in different product features of processed meat
    • [Graph] Germany: interest in buying different processed meat products, November 2019
    • [Graph] Germany: consumers who look for new foods/flavours to try all/most of the time, by age
    • Attitudes towards processed meat
    • [Graph] Germany: attitudes towards processed meat products, November 2019
    • [Graph] Germany: frequency of choosing easy (ie quick to prepare) food
  4. Launch activity and innovation

    • [Graph] Germany: processed meat & poultry launches, by brands vs private label, 2015-19
    • [Graph] Germany: processed meat & poultry launches, by top 10 ultimate companies, 2015 vs 2019
    • [Graph] Germany: processed meat & poultry launches, by selected claim categories, 2015-19
    • [Graph] Germany: processed meat & poultry launches, by selected 'natural' claims, 2015-19
  5. Market share

    • Retail market share of processed meat & poultry, by value, 2017-19
    • Retail market share of processed meat & poultry, by volume, 2017-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix - products covered, abbreviations and consumer research methodology
    • Appendix - market size and forecast
    • Germany: retail sales of processed meat/poultry, by value, 2014-24
    • Germany: retail sales of processed meat/poultry, by volume, 2014-24
    • Germany: retail sales of processed meat/poultry, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of processed meat/poultry, by volume, best- and worst-case forecast, 2019-24

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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