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Germany Salty Snacks Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Salty snacks continued to see strong dollar sales growth, increasing by nearly 7% in 2019 to top $19 billion. While the rate of future growth was expected to slow at the hand of increased snack competition, things have changed. Through the remainder of 2020, the category should see a spike in sales due to the COVID-19 outbreak, which has individuals and families staying at home and in search of comfort foods and non-perishables. Nevertheless, as the initial crisis subsides and stress levels abate, brands will need to reassess their role in the new normal.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Salty snack sales growth outpaced other snack categories and while the category was expected to face a slowdown the COVID-19 pandemic will result in an unforeseen short-term boon for salty snack brands. Consumers are stocking up on shelf stable goods in general and seeking affordable, familiar, comforting foods such as their favorite salty snacks. Beth Bloom
Associate Director - Food & Drink

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: where last car purchased, by income, January 2020
    • [Graph] Germany: consumer fuel preferences, January 2020
    • [Graph] Germany: importance of features when purchasing an electric car, January 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: key distribution channels, new and used cars, 2019
    • [Graph] Germany: new car sales by model (% volume), top ten models, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March-April, 2020
      • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March-April, 2020
      • [Graph] Germany: gross domestic product, price-adjusted, 2009-19
      • [Graph] Germany: consumer price index, 2015-19
    • What consumers want and why

      • Car ownership
      • [Graph] Germany: car ownership, January 2020
      • [Graph] Germany: car ownership, by income, January 2020
      • [Graph] Germany: car ownership, by gender and age, January 2020
      • [Graph] Germany: car ownership, by region, January 2020
      • Age of car owned
      • [Graph] Germany: age of car owned, by income, January 2020
      • [Graph] Germany: age of car owned, by age, January 2020
      • [Graph] Germany: age of car owned, adults aged 18-34, January 2020
      • [Graph] Germany: age of car owned, by region (bought a new car in the last two years), January 2020
      • Access to cars for those without a car
      • [Graph] Germany: access to cars for non-car owners, January 2020
      • [Graph] Germany: access to cars for non-car owners, by age, January 2020
      • Where car was last purchased
      • [Graph] Germany: where last car was purchased, January 2020
      • [Graph] Germany: where last car was purchased, by income, five most popular channels, January 2020
      • [Graph] Germany: where last car was purchased, by age (online and sales websites online), January 2020
      • [Graph] Germany: where last car was purchased, by car ownership, January 2020
      • Car purchasing intentions, next three years
      • [Graph] Germany: car purchase intentions – next three years, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by age, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by gender, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by household size, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by income, January 2020
      • [Graph] Germany: car purchase intentions by car ownership, January 2020
      • Car purchasing intentions, timeline for purchase
      • [Graph] Germany: car purchase intentions – timeline for purchase, January 2020
      • [Graph] Germany: car purchase intentions – timeline for purchase, by age, January 2020
      • [Graph] Germany: car purchase intentions – timeline for purchase, by income band, January 2020
      • Car purchasing intentions, new or used
      • [Graph] Germany: car purchase intentions – new or used, by income band, January 2020
      • [Graph] Germany: car purchase intentions – new or used, by age and gender, January 2020
      • [Graph] Germany: car purchase intentions – new or used by car ownership, January 2020
      • Preference for fuel types
      • [Graph] Germany: preference for fuel types, January 2020
      • [Graph] Germany: preference for fuel types (NET), 18-34 (any likely), January 2020
      • [Graph] Germany: preference for fuel types (NET), by gender, January 2020
      • [Graph] Germany: preference for fuel types (NET) by car ownership, January 2020
      • Purchasing an electric car
      • [Graph] Germany: importance of features associated with purchasing an electric car, January 2020
      • [Graph] Germany: importance of features associated with purchasing an electric car, top three features, by age and gender, January 2020
      • Channels of distribution
      • [Graph] Germany: key distribution channels, new and used cars, 2019
    • Market share

      • [Graph] Germany: new car sales by brand (% volume), leading 10 brands, 2014 and 2019
      • [Graph] Germany: new car sales by brand and model (% volume), leading 10 models, 2014 and 2019
    • Market segmentation, SIZE and forecast

      • Market size and forecast
      • Market segmentation
      • [Graph] Germany: new cars sales by category (SUV and off road), 2014-19
      • [Graph] Germany: new car sales, by fuel type, 2014 and 2019
      • [Graph] Germany: new car sales by, alternative fuel, 2014-19
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description