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Germany Sweet Biscuits Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Sweet Biscuits - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Chocolate flavours continue to dominate product launches in the biscuit category. Moving beyond basic chocolate, nuts and butter cookie varieties to include trending ingredients and even seasonal launches can help encourage trial and consumption occasions.


Consumers turn to biscuits for a treat and to satisfy cravings, linking the category very much with pleasure and indulgence. However, providing 'better-for-you' credentials alongside indulgence will be required to grow consumption frequency and future sales.

Expert analysis from a specialist in the field

Written by Hannah Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options. Hannah Mansour
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: population by age group, 2014-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of sweet biscuits by volume and value, 2019
    • Marketing mix
  2. market drivers

    • [Graph] Germany: level of concern over the risk of being being exposed to the Coronavirus (also known as COVID-19)?, 3-16 March, 2020
    • [Graph] Germany: level of concern over the affect of COVID-19 on the lifestyle?, March 3-16, 2020
    • [Graph] Germany: population by age group, 2014-24
    • [Graph] Germany: frequency of eating breakfast on-the-go, by age, July 2018
  3. What consumers want and why

    • Consumption of biscuits
    • [Graph] Germany: frequency of eating biscuits in the last three months, January 2020
    • Consumption of biscuit bars and other sweet biscuits
    • [Graph] Germany: frequency of eating biscuit bars in the last three months, by age and parental status, January 2020
    • [Graph] Germany: frequency of eating other sweet biscuits in the last three months, by age and parental status, January 2020
    • Consumption of breakfast biscuits
    • [Graph] Germany: frequency of eating breakfast biscuits by parents of under-18s vs non-parents and parents of over-18s, January 2020
    • Locations and occasions for consuming sweet biscuits
    • [Graph] Germany: locations where sweet biscuits are eaten, January 2020
    • [Graph] Germany: ways in which biscuits are eaten, January 2020
    • Attitudes towards sweet biscuits
    • [Graph] Germany: key attributes of the perfect biscuit, January 2020
    • [Graph] Germany: texture attributes of the perfect sweet biscuit, by age and parental status, January 2020
    • [Graph] Germany: key attributes of a perfect sweet biscuit, by gender, January 2020
    • Interest in new sweet biscuits
    • [Graph] Germany: frequency of trying new types and flavours of sweet biscuits, January 2020
    • [Graph] Germany: frequency of choosing healthier biscuits over regular ones, January 2020
    • [Graph] Germany: most important factors when looking for healthy foods, Q4 2018
    • Attitudes towards healthy biscuits
    • [Graph] Germany: attitudes towards sweet biscuits, January 2020
    • Behaviours towards sweet biscuits
    • [Graph] Germany: behaviours towards sweet biscuits, January 2020
  4. Launch activity and innovation

    • [Graph] Germany: sweet biscuits launches by top 10 flavours, 2015-19
    • [Graph] Germany: sweet biscuits launches by top five textures, 2016-19
    • [Graph] Germany: sweet biscuit launches by ultimate companies, 2019
    • [Graph] Germany: biscuits launches by top 10 claim categories, 2015 vs 2019
    • [Graph] Germany: sweet biscuits launches with environmentally friendly and/or recyclable packaging claims, 2015-19
    • [Graph] Germany: launches of sweet biscuits with select health claims, 2015 vs 2019
    • Advertising
  5. Market share

    • market size and forecast

      • Appendix

        • Appendix – products covered, abbreviations and consumer research methodology
        • [Graph] Germany: frequency of eating other sweet biscuits* in the last three months, January 2020
        • [Graph] Germany: frequency of eating biscuit bars in the last three months, January 2020
        • [Graph] Germany: frequency of eating breakfast biscuits in the last three months, January 2020
        • [Graph] Germany: frequency of eating breakfast on the go, July 2018
        • Appendix – launch activity and innovation (optional)
        • [Graph] Germany: top 10 flavours in sweet biscuits, 2015-2019
        • [Graph] Germany: sweet biscuit launches by ultimate companies, 2015-19
        • Appendix – market size and forecast
        • Germany: retail value sales of sweet biscuits, best- and worst-case forecast, 2019-24
        • Germany: retail volume sales of sweet biscuits, best- and worst-case forecast, 2019-24

      About the report

      This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Description