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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Table Sauces - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Closed offices and schools have meant Germans spending more time cooking at home, contributing to increased usage of table sauces. However, the increased consumer scrutiny of the healthiness of food since the COVID-19 breakout poses a longer-term challenge for sauces.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Healthy options are vital to encourage increased usage of table sauces, especially as consumers scrutinise the healthiness of food since the COVID-19 outbreak. Hanna Mansour
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Market context
    • [Graph] Germany: level of concern over the risk of being exposed to COVID-19, 27 March-6 April vs 21-29 April 2020
    • [Graph] Germany: types of table sauces eaten in the last three months, January 2020
    • [Graph] Germany: % of households by size, 2019-2024
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: willingness to pay more for table sauces with select health attributes, by select age and parental status, January 2020
    • [Graph] Germany: usage behaviours towards table sauces, by age and parental status, January 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of table sauces, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • [Graph] Germany: "What impact do you think the COVID-19 outbreak will have on the following factors in Germany? - unemployment", 21-29 April 2020
  3. market drivers

    • [Graph] Germany: level of concern over the risk of being exposed to COVID-19, 21-29 April 2020
    • [Graph] Germany: population by age group, 2014-24
    • [Graph] Germany: % of households by size, 2019-2040
  4. What consumers want, and why

    • Usage and purchase of table sauces
    • [Graph] Germany: types of table sauces eaten in the last three months, January 2020
    • [Graph] Germany: frequency of eating salad dressing, any sauce and other dressings in the last three months, January 2020
    • [Graph] Germany: usage of sauces/dressings/salad dressings at least three times a week in the last three months, by age, January 2020
    • [Graph] Germany: usage of sauces/dressings/salad dressing at least three times a week in the last three months, by household size and parental status, January 2020
    • [Graph] Germany: usage of ketchup and mustard by age and parental status, January 2020
    • [Graph] Germany: usage of sauces and dressings in the last 3 months, by gender, January 2020
    • Attributes of table sauces & dressings that consumers are willing to pay more for
    • [Graph] Germany: purchase of sauces or dressings in the last three months, by age and parental status, January 2020
    • [Graph] Germany: attributes of table sauces that consumers are willing to pay more for, January 2020
    • [Graph] Germany: willingness to pay more for table sauces with all-natural, all-German or luxury ingredients, by age, January 2020
    • [Graph] Germany: willingness to pay more for table sauces with select health attributes, by age and parental status, January 2020
    • [Graph] Germany: perceptions of sugars and sweeteners as healthy, 2018
    • [Graph] Germany: using fermented sauces/dressings is a good way to support gut health, January 2020
    • [Graph] Germany: further attributes of sauces/dressings consumers are willing to pay more for, by age and parental status, January 2020
    • Behaviours towards table sauces and dressings
    • [Graph] Germany: behaviours toward sauces & dressings, January 2020
    • [Graph] Germany: usage behaviours towards sauces/dressings, by age and parental status, January 2020
    • [Graph] Germany: interest in buying sauces/dressings with authentic street food inspired flavours and kits for making table sauces, January 2020
    • Interest in condiment & dressing attributes
    • [Graph] Germany: interest in buying condiment & dressings with certain attributes, January 2020
    • [Graph] Germany: attitudes toward single/smaller portion sizes, by household size and parental status, January 2020
    • [Graph] Germany: behaviour and attitudes toward environmentally friendly packaging and preventing food waste, January 2020
    • Attitudes towards table sauces
    • [Graph] Germany: attitudes toward sauces/dressings, January 2020
    • [Graph] Germany: attitudes toward vegan table sauces and sauces for meat-free meals, January 2020
  5. Launch activity and innovation

    • [Graph] Germany: table sauce launches, by top five claim categories, 2016 and 2019
    • [Graph] Germany: launches of tables sauces with select ethical claims, 2015 and 2019
    • [Graph] Germany: launches of table sauces with selected health claims, 2015 and 2019
    • [Graph] Germany: launches of table sauces, by positioning claims, 2019
    • [Graph] Germany: Table sauce launches, by top 10 companies, 2019
    • [Graph] Germany: table sauce launches by brands vs private labels, 2015-19
    • [Graph] Germany: table sauce launches by launch type, 2015-19
    • Advertising and marketing activity
  6. Market share

    • Retail market share of table sauces, by value, 2018-19
    • Retail market share of table sauces, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix - products covered, abbreviations and consumer research methodology
    • Appendix - market size and forecast

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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