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The market for gift list services is changing. Asking for money used to have a huge social taboo across the majority of British culture, but all that seems to be changing as couples openly ask wedding guests to pledge money instead of gifts to pay for things such as the honeymoon and even in some cases the wedding itself.

Money is the universal gift and obviates the need for a gift list, so this growing acceptability of giving money may sound the death knell for the more formal gift list business. However, the etiquette of asking for and receiving gifts is an emotive subject and there is a range of views on what is acceptable, so for some the gift list will remain the best way to steer through this social minefield.

Key themes

  • The wedding is an opportunity for luxury and indulgence, but with consumers cutting back on discretionary spending are there still opportunities to develop and grow gift list services?

  • With spending under pressure, will more couples be likely to ask guests to pledge money rather than buy particular gifts?

  • Are there any real opportunities outside of the wedding market, and are there cross-selling opportunities for other goods and services offered by the list operators?

  • How can providers of gift list services improve the customer experience for couples planning a wedding or other event?

  • Will the decline in marriages lead to further market contraction?

  • As overseas marriages become increasingly popular, will gift lists become a thing of the past?

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Where to with no more taboo
              • Retail comes alive
                • Thinking outside the present box
                • Market in Brief

                  • Market struggling?
                    • Is the age of indulgence over?
                      • Weddings and partnerships slow down
                        • Wrapit sends shock ripples
                          • Department stores still lead
                            • Fewer high street choices but lots of online options
                              • Tradition still has its place
                                • Sunglasses not wine glasses
                                  • Does charity begin at home?
                                    • There are some big spenders
                                      • Internet is essential
                                        • Potential pending for other occasions
                                        • Internal Market Environment

                                          • Key points
                                            • Marriage figures
                                              • Figure 1: Number of weddings and divorces in the UK, 1998-2008
                                              • Figure 2: Number of marriages in England and Wales, by first marriage or remarriage, 2006
                                              • Figure 3: Percentage breakdown of marriages in England and Wales, by first marriage or remarriage, 2002-06
                                              • Figure 4: People cohabiting, by marital status, 2006*
                                              • Figure 5: Age at marriage of men and women, 2002-06
                                            • Mock marriages
                                              • Civil versus religious
                                                • Figure 6: Number of marriages in England and Wales, by type of ceremony (civil or religious), 1996-2006
                                              • Weddings abroad
                                                • Figure 7: Number of weddings in the UK and abroad, 2002-09
                                              • Seasonal fluctuations
                                                • Figure 8: Seasonality of marriages in England and Wales, 2001-06
                                              • Not in the pink
                                                • Figure 9: Number of UK registered civil partnerships, 2005-07
                                              • Size of weddings
                                                • Births and christenings
                                                  • Figure 10: Number of births, 1999-2013
                                                  • Figure 11: Adult, infant and child baptisms, 2002-06
                                              • Broader Market Environment

                                                • Key points
                                                  • Economic climate
                                                      • Figure 12: Consumer expenditure, at current and consatant 2004 prices, 2004-09
                                                    • Consumer confidence
                                                      • Figure 13: Consumer Confidence Index, Jan 08-Apr 09
                                                    • What’s happening to the affluent consumer?
                                                      • Figure 14: Population breakdown, by socio-economic group, 2004-14
                                                    • Demographics
                                                      • Figure 15: Population breakdown, by age, 2004-14
                                                    • House moves
                                                      • Figure 16: Housing transactions and average years between moves, 2004-14
                                                    • Internet use
                                                      • Celebrity wedding replaced by credit crunch chic
                                                      • Competitive Context

                                                        • Key points
                                                          • All retail sales
                                                            • Figure 17: All retail sales, at current prices, 2002-08
                                                          • Sales via non-specialised non-food stores
                                                            • Figure 18: Retail sales through non-specialised non-food stores, at current prices, 2002-08
                                                          • The wedding market
                                                            • Figure 19: Number of UK marriages and total wedding expenditure, 2002-08
                                                            • Figure 20: Estimated value of the weddings abroad market, 2003-08
                                                          • Celebration is a priority
                                                            • Figure 21: Expenditure priorities, 2007-09
                                                        • Strengths and Weaknesses

                                                          • Strengths
                                                            • Weaknesses
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • The Eco-Ethical gift list
                                                                  • Expressing individuality
                                                                    • The wedding is the gift list
                                                                      • Multiple store gift lists
                                                                        • Connections to social networking
                                                                          • Shopping centre lists 
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Hard to pin down
                                                                                • Figure 22: Wedding list type, 2008
                                                                                • Figure 23: Wedding average value of gift lists, 2004-08
                                                                                • Figure 24: Estimated market size for wedding gift lists, 2004-14
                                                                              • The future
                                                                              • Usage of Gift List Services

                                                                                • Key points
                                                                                  • Well-known names lead the way
                                                                                    • Figure 25: Wedding services used or planned to use, March 2009
                                                                                  • Online making in roads
                                                                                    • Store choice matches profile
                                                                                      • Specialists versus the DIY list
                                                                                        • Regional differences
                                                                                          • Figure 26: Repertoires of wedding list services use/plan to use, March 2009
                                                                                        • Are lists for the well-off?
                                                                                          • Technology opportunities
                                                                                            • Wide spectrum of spending
                                                                                              • Figure 27: Value of gift list, March 2009
                                                                                            • Value increases with age
                                                                                              • Big spenders not insignificant
                                                                                              • What Makes a Good Wedding List Service?

                                                                                                • Key points
                                                                                                  • Comfort in the name
                                                                                                    • Figure 28: Most important attributes when choosing a gift list service, March 2009
                                                                                                  • Online is a must-have
                                                                                                    • Guests come first
                                                                                                      • Choice unlimited
                                                                                                        • Going beyond the norm
                                                                                                          • Young like the store experience
                                                                                                          • Attitudes Towards Gift List Services

                                                                                                            • Key points
                                                                                                              • Home is still where the heart is
                                                                                                                • Figure 29: Attitudes towards gift list services, March 2009
                                                                                                              • Show me the money
                                                                                                                • A list is expected
                                                                                                                  • Figure 30: Attitudes towards gift list services, by demographics, March 2009
                                                                                                                • Limited choice for men
                                                                                                                  • Second time around
                                                                                                                    • More list opportunities
                                                                                                                    • Consumer Typologies

                                                                                                                      • Key points
                                                                                                                        • List engaged
                                                                                                                          • Short lists
                                                                                                                            • It’s a bit of a cheek
                                                                                                                              • Home is where the heart is
                                                                                                                                • Doing what’s expected
                                                                                                                                    • Figure 31: Attitudes towards gift list services, by target groups, March 2009
                                                                                                                                  • John Lewis lists for the list engaged
                                                                                                                                    • Argos for the short lists
                                                                                                                                        • Figure 32: Wedding list services use/plan to use, by target groups, March 2009
                                                                                                                                      • Not all short change for short lists
                                                                                                                                          • Figure 33: Value of gift list, by target groups, march 2009
                                                                                                                                      • Retail Competitor Analysis

                                                                                                                                        • Key points
                                                                                                                                          • List closures
                                                                                                                                            • High street versus online
                                                                                                                                                • Figure 34: Comparison of wedding gift list operators, 2009
                                                                                                                                              • Market share by value
                                                                                                                                                • Figure 35: Estimated market shares of gift list market, by value and volume, 2008
                                                                                                                                            • Retailer Profiles

                                                                                                                                              • Key points
                                                                                                                                                • Department stores
                                                                                                                                                  • John Lewis
                                                                                                                                                    • Debenhams
                                                                                                                                                      • Beales
                                                                                                                                                        • Harrods
                                                                                                                                                          • House of Fraser
                                                                                                                                                            • Specialist housewares shops
                                                                                                                                                              • Heal’s
                                                                                                                                                                • Divertimenti
                                                                                                                                                                  • Specialists
                                                                                                                                                                    • Selfridges (The Wedding Shop)
                                                                                                                                                                      • Mulberry Hall
                                                                                                                                                                        • Variety stores and other non-specialists
                                                                                                                                                                          • Argos
                                                                                                                                                                            • Next
                                                                                                                                                                              • Internet services
                                                                                                                                                                                • Amazon
                                                                                                                                                                                      • Other services
                                                                                                                                                                                        • Charity
                                                                                                                                                                                          • Give It Ltd
                                                                                                                                                                                          • Appendix – Usage of Gift List Services

                                                                                                                                                                                              • Figure 36: Any usage/planned usage of gift list services, by demographics, March 2009
                                                                                                                                                                                              • Figure 37: Repertoire of wedding list services used/plan to use, by demographics, March 2009
                                                                                                                                                                                          • Appendix – Consumer Typologies

                                                                                                                                                                                              • Figure 38: Consumer typologies for gift lists, by demographics, March 2009
                                                                                                                                                                                              • Figure 39: Attitudes towards gift list services, by consumer typologies, March 2009
                                                                                                                                                                                              • Figure 40: Wedding list services used/plan to use, by consumer typologies, March 2009
                                                                                                                                                                                              • Figure 41: Value of gift lists, by consumer typologies, March 2009
                                                                                                                                                                                              • Figure 42: Important things to use wedding list service, by consumer typologies, March 2009

                                                                                                                                                                                          About the report

                                                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                          • The Consumer

                                                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                                                          • The Competitors

                                                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                          • The Market

                                                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                          • The Innovations

                                                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                                                          • The Opportunities

                                                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                          • The Trends

                                                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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