Gift Registries - US - May 2013
“No longer are gift registry creators universally seeking to equip their homes with the essentials for fancy at-home entertainment, but rather are using registries to upgrade items they already have or get gift cards for use at their favorite retailers.”
– Ali Lipson, Retail Analyst
Some questions answered in this report include:
- How can traditional retailers compete with the growing popularity of universal registries?
- What role do wedding registries play in an age when most engaged couples cohabitate prior to marriage?
- Can retailers convince consumers that more life events are registry-worthy?
Traditional gift registries, focused on equipping households with staple products for entertaining, are under threat from shifting consumer norms. With a higher degree of consumers getting married later in life, cohabitating before marriage, and placing less of a priority on traditional forms of home entertainment, today’s consumer is interested in registering mostly for practical products. This report focuses on how these changing norms affect the gift registries market, and how other emerging trends provide new opportunities for growth in the market. New insights about how gift registries can continue to gain further traction among consumers stem from two key observations:
Hispanic and Asian consumers are considerably more likely to create gift registries than other consumers, but are not frequently prompted to create registries for occasions that might matter to them.
Technology continues to transform the way consumers think about shopping, and how they would go about creating gift registries. Companies interested in driving more registry traffic would do well to enable consumers to create registries anytime, anywhere over the internet.
For the purposes of this report, Mintel has used the following definitions:
Gift registries are defined as a service enabling an individual or couple to make and circulate (or otherwise promote) a list of items, either online or in-store, that they would like to have purchased for him/her as a gift to an event or party.
This report focuses on traditional gift registries, collected with the expectation of giving gifts for a specific event, only. Gift cards and wishlists, though mentioned in this report, are not included in our definition of gift registries.
Note: Gift registries are often referred to as registries.
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