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Gifting in Beauty and Personal Care - UK - January 2018

“New product development in BPC gift sets has declined in recent years, with consumers showing a preference for individual products. This may be partly driven by a desire to reduce waste, which extends to packaging. Mintel’s research shows high consumer interest in functional as well as reduced packaging. Women remain most likely to receive gifts, however encouraging gifting to men could be used as an entry point for men into the beauty sectors.”

– Roshida Khanom, Associate Director BPC

This report examines the following issues:

  • Encouraging gifting to men
  • Promoting extra spend

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • Market background
            • Technology could aid purchase decisions
              • Decline in overall NPD
                • Figure 1: BPC gift set launches, by category, January 2014-November 2017
              • Estée Lauder leads launch activity in 2016
                • Figure 2: New product development in beauty gift sets, by ultimate company and other, 2016
              • The consumer
                • Preference for individual products over gift sets
                  • Figure 3: Purchase of BPC gift sets, October 2017
                • Men are gifted less
                  • Figure 4: BPC Gift recipients, by gender, October 2017
                • Birthdays and Christmas are the most popular BPC gifting occasions
                  • Figure 5: Gifting occasions, October 2017
                • Cross-category purchasing
                  • Figure 6: BPC gifting behaviours, October 2017
                • Packaging should do more
                  • Figure 7: Interest in BPC packaging innovation, October 2017
                • What we think
                • Issues and Insights

                  • Encouraging gifting to men
                    • The facts
                      • The implications
                        • Promoting extra spend
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Rise in teens could boost market
                                • Brexit could impact spend in the sector
                                  • Encouraging spend with the in-store environment
                                    • Gifting oneself
                                      • Using technology to aid purchase decisions
                                      • Market Drivers

                                        • Rise in teens poses opportunities
                                          • Figure 8: Trends in the age structure of the UK population, 2012-22
                                        • Brexit impacting the value of the Pound
                                          • Figure 9: Changes in household finances, January 2015-May 2017
                                        • Promoting the in-store environment
                                          • Figure 10: Attitudes towards Christmas shopping, January 2017
                                        • Gifting oneself
                                          • Offering a helping hand
                                            • Figure 11: Beauty activities done online in the last 3 months, July 2017
                                        • Companies and Brands – What You Need to Know

                                          • Decline in NPD in recent years
                                            • Cross-category gift sets offer opportunities
                                              • Estée Lauder leads launch activity in 2016
                                                • Elemis leads launch activity in 2017
                                                • Launch Activity and Innovation

                                                  • Focus on skincare and colour cosmetics
                                                    • Figure 12: BPC gift set launches, by category, January 2014-November 2017
                                                  • Kiehl targets the male skincare sector with gift sets
                                                    • Focus on eyes and lips
                                                      • Figure 13: Examples of eye and lip colour cosmetic gift set launches, 2016 and 2017
                                                    • Multi-sector gift sets
                                                      • Figure 14: Examples of multi-sector launches, 2016 and 2017
                                                    • Estée Lauder leads launch activity in 2016
                                                      • Figure 15: New product development in beauty gift sets, by ultimate company and other, 2016
                                                    • Elemis leads launch activity in 2017
                                                      • Figure 16: New product development in beauty gift sets, by ultimate company and other, January-November 2017
                                                      • Figure 17: Examples of nails inc and face inc gift set launches, 2017
                                                  • The Consumer – What You Need to Know

                                                    • Individual products are more popular than gift sets
                                                      • Women are most likely to be recipients
                                                        • Birthdays and Christmas are the most popular gifting occasions
                                                          • Buying more than intended
                                                            • Packaging should offer value for money
                                                            • BPC Gifts Purchased

                                                              • Individual products are more popular than gift sets
                                                                  • Figure 18: Purchase of BPC gift sets, October 2017
                                                                • Fragrances remain the most popular individual gift
                                                                  • Men purchase individual bath products, women purchase gift sets
                                                                    • Figure 19: Purchase of soap, bath and shower products as gifts among 16-24s, by gender, October 2017
                                                                • Gift Recipients

                                                                  • Men gift their partners, women gift their friends
                                                                    • Figure 20: BPC Gift recipients, by gender, October 2017
                                                                • Gifting Occasions

                                                                  • Birthdays are universally popular
                                                                      • Figure 21: Gifting occasions, October 2017
                                                                    • Christmas is popular with older people
                                                                      • Figure 22: Christmas as a BPC gifting occasion, by age, October 2017
                                                                    • Men gift for Valentine’s Day and anniversaries
                                                                      • Figure 23: Valentine’s Day and anniversaries as BPC gifting occasions, by gender, October 2017
                                                                  • Attitudes towards BPC Gifting

                                                                    • Brand name is important: but experience is also crucial
                                                                      • Figure 24: BPC gifting behaviours, October 2017
                                                                    • Buying more than intended
                                                                      • Gifting one-self
                                                                        • No harm in asking for help
                                                                          • Packaging opportunities
                                                                          • Interest in Packaging

                                                                            • Packaging should offer value for money
                                                                                • Figure 25: Interest in BPC packaging innovation, October 2017
                                                                              • Personalising packaging for Millennails
                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                  • Abbreviations
                                                                                    • Consumer research methodology

                                                                                    Gifting in Beauty and Personal Care - UK - January 2018

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