Gifting - US - June 2019
Covered in this report
This report covers aspects of gifting, including giving and receiving gifts, occasions for gifting, types of gifts given and amount spent per gifting occasion, and use of gift registries. This report builds on the analysis presented in Gifting – US, July 2017.
"How consumers shop for gifts, what they give and occasions for giving is evolving. Birthdays and the winter holidays remain the most popular gifting occasions. However, self-gifting throughout the year, and the growing popularity of nontraditional gifting occasions (eg Singles’ Day), means retailers have an opportunity to promote spontaneous gift purchasing throughout the year. Retailers and brands that win business in the future will be those that add value, make gift shopping more convenient and more enjoyable for both the gift giver and the receiver."
- Fiona O'Donnell, Director - Multicultural, Lifestyles, Travel & Leisure
This Report looks at the following areas:
- Shopping for gifts occurs throughout the year
- Gift shoppers are exploring their options
- Give recipients more control over the gifts they receive
- Promote registries for nontraditional occasions – and nontraditional gifts
- Encourage people to treat themselves
- Leverage social media to provide inspiration
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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