Gifts and Greeting Cards - UK - May 2013
“This is a market driven by bonding, showing affection and expressing feelings towards others. But in today’s world of instant communications the conventional greetings card is being joined by a plethora of new ways to affirm these emotions. While, for now, many consumers stay loyal to the old-fashioned card through the letterbox, the signs are that things will change. And the convention of choosing a tangible gift is giving way to opting for giving money, vouchers or gift experiences – people are even delivering that gift via social media. The card and gift retailers of today need to move with the times, embracing change and innovation in order to remain relevant to tomorrow’s consumer.”
– Jane Westgarth, Senior Market Analyst
Some questions answered in this report include:
- Are people using online methods to convey greetings?
- Is online shopping shaping the way we shop for gifts?
- Is the economic squeeze affecting purchasing habits?
- How are consumers responding to personalised cards and gifts?
- Is there a future for independent retailers in cards and gifts?
We live in a brave new world where most people have 24/7 access to the internet and can browse, shop and bargain hunt online in ways that are increasingly convenient. The rapid uptake of smartphones has led to a revolution in shopping habits which is affecting many consumer markets in a dramatic and far-reaching way. And yet, giving and receiving a real greetings card still means much more to people than receiving an e-card or a message on Facebook. But is the online revolution beginning to change the way that we feel about gifts and greetings? Will we see more people shifting over to use new media to send their greetings? And what are the implications for manufacturers and sellers of gifts and greetings?
The report covers the UK market for greetings cards and gifts.
The greetings card market is defined as including cards for Christmas, birthdays, spring season occasions (ie Valentine's Day, Mother's Day, Father's Day and Easter) and other everyday occasions (anniversaries, good luck, get well and blank cards etc). It includes cards sent online as well as paper greetings cards.
Gifts are more difficult to define and include anything that people buy to give to someone else. This can mean that a gift is anything from a trinket or novelty from under £5 through to an iPad or even a holiday. The report looks at attitudes towards purchasing gifts and trends in spending, rather than trying to accurately estimate the scale of the gift market. We include tokens and gift cards as well as specialist gift experiences.
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