Gin, White Rum and Other White Spirits - UK - March 2009
Sales of gin and other white spirits have grown by 5% in value and volume since 2003, fuelled by growth at the budget and premium ends of the market, to over 46 million litres valued at £1.2 billion in 2008.
Sales fell in 2008, however, with the economic downturn accelerating an exodus of customers from pubs and bars, white rum losing its way, and gin struggling to attract young drinkers.
Which categories are expected in suffer in the economic downturn?
How are shifting demographics likely to impact on white spirit sales?
Which categories are using innovation and marketing to drive sales?
Which sales outlets offer the greatest opportunity for future growth?
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