Gin, White Rum and Other White Spirits - UK - March 2009
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Sales of gin and other white spirits have grown by 5% in value and volume since 2003, fuelled by growth at the budget and premium ends of the market, to over 46 million litres valued at £1.2 billion in 2008.
Sales fell in 2008, however, with the economic downturn accelerating an exodus of customers from pubs and bars, white rum losing its way, and gin struggling to attract young drinkers.
Which categories are expected in suffer in the economic downturn?
How are shifting demographics likely to impact on white spirit sales?
Which categories are using innovation and marketing to drive sales?
Which sales outlets offer the greatest opportunity for future growth?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.