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Global Spa Tourism Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Global Spa Tourism market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • How does the global spa industry look today?
  • What is spa tourism’s history, from its earliest times to the present day?
  • How does the global spa industry look today?
  • What is the reason for the growth and popularity of spa tourism?
  • What are the future trends and how will spa tourism continue to evolve?
  • What is the meaning of the terms ‘health tourism’, ‘wellness tourism’ and ‘spa tourism’ and why are they not synonymous?

What you need to know

Modern spa tourism has evolved globally, from the first small businesses of the 1980s and 1990s into one of the world’s largest and most dynamic leisure industries. Today, global spa tourism is at the centre of the vast US$639.4-billion wellness-tourism market and is health tourism’s fastest-growing sector.

Health tourism is an ill-defined collective term described in 1973 by the International Union of Tourism Organizations, the forerunner to the United Nations World Tourism Organization (UNWTO), as “the provision of health facilities utilising the natural resources of the country, in particular mineral water and climate”. Any stays away from home that were considered beneficial to health, such as engaging in active sports, visiting a health spa or experiencing a different climate, were labelled health tourism.

Since 1973, health awareness and interest in tourism has grown exponentially. Health tourism has become a social, cultural and economic phenomenon and an umbrella term for all forms of healthrelated tourism – now more usefully categorised as ‘wellness tourism’ and ‘medical tourism’.

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As spa tourism becomes more wellness-orientated, a growing number of spas are juxtaposing holism with modern medicine and entering the global ‘medi-spa’ market. Technology is also now at the forefront of the spa industry, from booking treatments online to social-media apps, promotions and offers. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

      • Figure 1: Types of health tourism & health tourism facilities, 2018
  2. Data Sources

    • Overview

      • A history of water and healing
          • Figure 2: Highlights of the evolvement of global spa tourism, 2018
        • Why spa perceptions differ
        • Spa Tourism – The Emergence of a New Industry

            • New spa associations
              • Wellness and spas
                • The global recession and its aftermath
                  • A return to robust growth
                    • Figure 3: Growth of the US spa industry, 1999-2017
                    • Figure 4: Spa facilities & revenues by type, 2015 & 2017
                    • Figure 5: Top 20 spa markets, 2017
                • Global Spa Tourism Drivers

                    • Stress
                      • Increased health awareness and rising interest in alternative healthcare
                        • Ageing
                          • Figure 6: Projected global ageing population aged 60 years & above, 1990-2100
                        • World economic growth and rising incomes
                        • The Diversity of Spas

                            • Destination spas/health resorts
                              • Hotel/resort spas
                                • Day spas
                                  • Medical spas
                                    • Thermal and mineral-spring spas/thalassotherapy spas
                                      • Cruise-ship spas
                                        • Other spas
                                        • Spa Consumers

                                              • Figure 7: Characteristics of the four spa consumer generations, 2012
                                            • Consumer preferences
                                              • Marketing
                                                • Treatment preferences
                                                    • Figure 8: Spa customers’ opinion on what makes a perfect spa day, 2015
                                                    • Figure 9: Spa customers’ opinion on what ruins a spa day, 2015
                                                • The Global View

                                                    • Asia Pacific
                                                      • Thermal/mineral springs
                                                        • Figure 10: Top 10 spa markets in Asia Pacific, 2017
                                                      • Europe
                                                        • Country highlights
                                                            • Figure 11: Top 10 spa markets in Europe in 2017
                                                          • North America
                                                              • Figure 12: Spa markets in North America, 2017
                                                            • Latin America and Caribbean
                                                                • Figure 13: Top 10 spa markets in Latin America-Caribbean, 2017
                                                              • Middle East and North Africa
                                                                • Thermal/mineral springs and other natural spas
                                                                  • Figure 14: Top 10 spa markets in the Middle East & North Africa, 2017
                                                                • Sub-Saharan Africa
                                                                  • Thermal spas
                                                                    • Figure 15: Top 10 spa markets in Sub-Saharan Africa, 2017
                                                                • Spa Tourism Key Players and Events

                                                                  • The Global Wellness Institute (GWI)
                                                                    • Research
                                                                      • Industry initiatives
                                                                        • Roundtable discussions
                                                                          • Wellness evidence
                                                                            • The Global Wellness Summit (GWS)
                                                                              • The Tourism Observatory for Health, Wellness and Spa (TOHWS)
                                                                                • The European Spas Association (ESPA)
                                                                                  • Healing Summit
                                                                                    • Vamed Vitality World
                                                                                      • The Wellness Tourism Association (WTA)
                                                                                        • International Onsen Summit
                                                                                        • What Next?

                                                                                          • More spas providing cosmetic treatments
                                                                                            • Major new spa projects
                                                                                              • Turkey
                                                                                                • Qatar
                                                                                                  • Australia
                                                                                                    • New wellness magazine for spas
                                                                                                      • Cold-water bathing
                                                                                                        • Spa dentistry
                                                                                                          • The internet and social media