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“As spa tourism becomes more wellness-orientated, a growing number of spas are juxtaposing holism with modern medicine and entering the global ‘medi-spa’ market. Technology is also now at the forefront of the spa industry, from booking treatments online to social-media apps, promotions and offers.”
- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

  • What is the meaning of the terms ‘health tourism’, ‘wellness tourism’ and ‘spa tourism’ and why are they not synonymous?
  • What is spa tourism’s history, from its earliest times to the present day?
  • How does the global spa industry look today?
  • What is the reason for the growth and popularity of spa tourism?
  • What are the future trends and how will spa tourism continue to evolve?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Figure 1: Types of health tourism & health tourism facilities, 2018
  2. Data Sources

    • Overview

      • A history of water and healing
          • Figure 2: Highlights of the evolvement of global spa tourism, 2018
        • Why spa perceptions differ
        • Spa Tourism – The Emergence of a New Industry

            • New spa associations
              • Wellness and spas
                • The global recession and its aftermath
                  • A return to robust growth
                    • Figure 3: Growth of the US spa industry, 1999-2017
                    • Figure 4: Spa facilities & revenues by type, 2015 & 2017
                    • Figure 5: Top 20 spa markets, 2017
                • Global Spa Tourism Drivers

                    • Stress
                      • Increased health awareness and rising interest in alternative healthcare
                        • Ageing
                          • Figure 6: Projected global ageing population aged 60 years & above, 1990-2100
                        • World economic growth and rising incomes
                        • The Diversity of Spas

                            • Destination spas/health resorts
                              • Hotel/resort spas
                                • Day spas
                                  • Medical spas
                                    • Thermal and mineral-spring spas/thalassotherapy spas
                                      • Cruise-ship spas
                                        • Other spas
                                        • Spa Consumers

                                              • Figure 7: Characteristics of the four spa consumer generations, 2012
                                            • Consumer preferences
                                              • Marketing
                                                • Treatment preferences
                                                    • Figure 8: Spa customers’ opinion on what makes a perfect spa day, 2015
                                                    • Figure 9: Spa customers’ opinion on what ruins a spa day, 2015
                                                • The Global View

                                                    • Asia Pacific
                                                      • Thermal/mineral springs
                                                        • Figure 10: Top 10 spa markets in Asia Pacific, 2017
                                                      • Europe
                                                        • Country highlights
                                                            • Figure 11: Top 10 spa markets in Europe in 2017
                                                          • North America
                                                              • Figure 12: Spa markets in North America, 2017
                                                            • Latin America and Caribbean
                                                                • Figure 13: Top 10 spa markets in Latin America-Caribbean, 2017
                                                              • Middle East and North Africa
                                                                • Thermal/mineral springs and other natural spas
                                                                  • Figure 14: Top 10 spa markets in the Middle East & North Africa, 2017
                                                                • Sub-Saharan Africa
                                                                  • Thermal spas
                                                                    • Figure 15: Top 10 spa markets in Sub-Saharan Africa, 2017
                                                                • Spa Tourism Key Players and Events

                                                                  • The Global Wellness Institute (GWI)
                                                                    • Research
                                                                      • Industry initiatives
                                                                        • Roundtable discussions
                                                                          • Wellness evidence
                                                                            • The Global Wellness Summit (GWS)
                                                                              • The Tourism Observatory for Health, Wellness and Spa (TOHWS)
                                                                                • The European Spas Association (ESPA)
                                                                                  • Healing Summit
                                                                                    • Vamed Vitality World
                                                                                      • The Wellness Tourism Association (WTA)
                                                                                        • International Onsen Summit
                                                                                        • What Next?

                                                                                          • More spas providing cosmetic treatments
                                                                                            • Major new spa projects
                                                                                              • Turkey
                                                                                                • Qatar
                                                                                                  • Australia
                                                                                                    • New wellness magazine for spas
                                                                                                      • Cold-water bathing
                                                                                                        • Spa dentistry
                                                                                                          • The internet and social media

                                                                                                          About the report

                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                          • The Consumer

                                                                                                            What They Want. Why They Want It.

                                                                                                          • The Competitors

                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                          • The Market

                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                          • The Innovations

                                                                                                            New Ideas. New Products. New Potential.

                                                                                                          • The Opportunities

                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                          • The Trends

                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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