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Sports tourism is often viewed as a niche segment within the tourism sector as a whole. However, the relationship between sport and tourism is gaining momentum in the industry, and this has mainly come from five basic directions:

  • the popularity of international and national sporting events such as the Olympic Games, the World Cup and the UEFA European Football Championship has increased significantly

  • there is a wider understanding of the health-related benefits that can be achieved through active participation in many sports

  • governments and leaders are beginning to appreciate the value of sport with regard to both the economy and national and international relations

  • there are a wider and carefully programmed variety of sporting events on offer throughout the year, facilitating spectators and participants alike

  • sports enthusiasts are not only more mobile but are also able to communicate more effectively due to improvements in technology and global infrastructure.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Figure 1: Volume and value of the global golf tourism market, 2009
      • History and Background

        • The Golf Consumer

          • Who plays golf?
              • Figure 2: Comparison of activities undertaken by golfers and non-golfers, 2009
            • The importance of US Baby Boomers
              • Changing demographics
                • Golfers and technology
                  • Golfing holiday groups
                    • Drinking golfers
                      • Enthusiast golfers
                        • Top-end golfers
                          • Touring golfers
                            • Dedicated golfers
                              • Casual golfers
                              • Top Generating Markets

                                  • Figure 3: Number of golfers, by region, 2009
                                • North America
                                  • Figure 4: US golfing market, 2000-08
                                • Europe
                                  • Figure 5: European golf courses and registered players, 2006-10
                                  • Figure 6: All European courses and registered players, 2003-07*
                                  • Figure 7: Market share of European golf tourism, 2009
                                • Asia
                                • Golf Operators

                                    • Types of golfing holiday
                                      • Holidays to Play
                                        • Holidays to Watch and/or Compete
                                          • Cruise and Play
                                            • Holidays to Learn
                                              • Golf holiday providers
                                                • The American Golf Holiday
                                                  • Bill Goff
                                                    • Classic Golf Tours
                                                      • De Vere Hotels, Resorts and Venues
                                                        • Golfasian
                                                          • Golf Ahoy
                                                              • Golf Tourism Australia
                                                                • Japan Golf Tours
                                                                  • Kiawah Island Golf Resort
                                                                    • La Manga Club
                                                                      • Perry Golf
                                                                        • Pinehurst Resort
                                                                          • Your Golf Travel
                                                                          • Golfing Destinations

                                                                              • Figure 8: IAGTO ‘Golf Destination of the Year’ Awards, 2010
                                                                            • Americas
                                                                              • US
                                                                                • Figure 9: US states with the most golf courses, 2010
                                                                              • Canada
                                                                                • Mexico
                                                                                  • The Caribbean
                                                                                    • Europe
                                                                                      • Asia
                                                                                        • Other destinations
                                                                                        • What Next?

                                                                                          About the report

                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                          • The Consumer

                                                                                            What They Want. Why They Want It.

                                                                                          • The Competitors

                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                          • The Market

                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                          • The Innovations

                                                                                            New Ideas. New Products. New Potential.

                                                                                          • The Opportunities

                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                          • The Trends

                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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