Golf Tourism - Ireland - January 2015
“With golf club memberships in decline and participation in golf low across Ireland – particularly in RoI – the sport will have to do more to adapt to lifestyles of modern consumers and offer less expensive and time-consuming ways to participate in the game. This will ensure the economic viability of clubs and courses, and drive future domestic golf tourism. However, in introducing any changes to the format of play, golf clubs and courses will have to ensure that they do not alienate their current player base.”
– David Falls, Research Analyst
This report answers the following questions:
- What is the state of play for golf in Ireland?
- What image do Irish consumers hold of golf?
- What can be done to help attract non-golfing consumers to the game?
- How popular are golfing holidays with Irish consumers?
- What impact could the hosting of high-profile golfing events have on golf tourism?
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