Green Lifestyles - UK - June 2011
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This report looks at the Green lifestyles of consumers in the UK and investigates how brands can best appeal to consumers desire for environmentally friendly lifestyles.
"There is considerable social pressure for people to be seen to be green. Whilst an estimated 19 million adults profess to be ‘green’, they are more likely to behave in an environmentally conscious way if it will benefit the bank account and not inconvenience them in any way. There is a disconnect between how green people say they are and how green they actually are. Although the ‘greenest’ may be more prepared to make lifestyle compromises to benefit the environment, few people are as green as they could be."
– Alexandra Richmond, Senior Consumer and Lifestyles Analyst
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.