Green Lifestyles - UK - March 2012
“Concerns about the economy continue to overshadow the environmental agenda and cost, rather than inconvenience or the amount of effort, is the primary deterrent to environmental habits in 2012. With an estimated 17.8 million people who are shunning being green in the coming year, there is a growing need for more transparency and concrete evidence of environmental focus by brands.”
– Ina Mitskavets, Consumer and Lifestyles Analyst
Some questions answered in this report include:
- What are consumer’s feelings towards being green?
- What steps are consumers taking towards being green?
- How is the financial climate affecting consumer’s focus on green issues?
- How important are ‘green’ factors when buying items for children?
- How does price affect purchase decisions for green products?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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