Greeting Cards and eCards - US - February 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In the midst of a recession, people feel the need to connect more than ever. Even with the availability of instant modes of communication, the need to feel connected still exists. This is precisely why greeting cards have managed to stay relevant and continue to grow, even as they are absorbed into modern modes of connecting.
Since 2008 there has been significant innovation in the greeting card market. Sound clips are becoming more elaborate, and people can record their own messages. Webcams allow recipients to coexist in a state of augmented reality with the characters on their card. E-cards can be sent to mobile phones. Yet traditional cards are still appealing, though they may now involve intricate customization. Manufacturers are also creating ways for people to relay sentiments for even the most difficult of situations (someone with cancer, for example) as well as ways to let the consumer express unique feelings and images.
Mintel’s research in the greeting cards market discusses such issues as:
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