Grilling and Barbecuing - US - July 2016
"Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy grilling to socialize while older adults grill to cook. Taste of grilled food is the biggest reason why most grill, which emphasizes the benefit of taste and flavor-centric marketing. As an outdoor item, grilling allows for a sensory experience and a chance to try new foods or flavors. For this reason, convenience and functionality are important characteristics for an enjoyable grilling experience."
- Stephen Brown, Research Analyst
This report discusses the following key topics:
- Strong grill ownership and future growth opportunities
- Declining homeownership and family households take away key buyers
- Charcoal is losing favor over gas
- Weak purchase interest
This Report covers household gas, charcoal, and electric grills, as well as dual-fuel gas/charcoal grills, stove-top/portable grills, outdoor fryers, and smokers. The market size and segmentation cover gas and charcoal grills.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.