Grilling and Barbecuing - US - March 2015
- Related Reports
- household/house and home
- March 2015
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
“Grill companies need to put the ‘fun’ in functional. Most consumers see grills as cooking tools akin to kitchen appliances, but they do not always think grills are worth the cost. Companies that want to counteract this negative perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique and enjoyable cooking experience.”
– Lindsey Rogers, Consumer Analyst
This report answers the following key questions:
The grilling market has recovered along with the economy, and while the cyclical nature of the market results in variable year-over-year sales, unit sales of grills are forecast to reach over 15 million by 2019. Household penetration of grills has remained steady and there is no reason to expect ownership to fluctuate. However, ownership of the two major grill types – gas and charcoal – have fallen over the past decade as newer entrants that use alternate fuel (or dual fuel) and other speciality grills appear to have taken share.
The report helps companies to better understand key demographics, such as families and homeowners. It also helps companies better understand unexpected, but equally important grilling demographics, such as urban consumers. The resulting report provides actionable insights on how to increase sales, develop relevant products, effectively create advertising campaigns, increase grill use, maximize brand loyalty, and more.
This report covers household gas, charcoal, and electric grills, as well as dual-fuel gas/charcoal grills, stove-top/portable grills, outdoor fryers, and smokers. The market size and segmentation cover gas and charcoal grills. Electric grills are not included in the market size estimates. They account for about 2% of grills purchased each year (by volume).
Accessories and attachments sold separately from the barbecue grills are not included in the market size, though they are discussed throughout the body of the report.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.