Grocery Pricing and Promotion - US - June 2013
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“Digital promotions represent the future of most industries, including the grocery retail trade. Effective digital promotions do much more than simply re-create the traditional coupon experience on a new platform. Marketers are finding ways to digitally bring value to customers in extraordinary new ways. Adapting current technology can help grocers attract younger consumers but also, quite surprisingly, parents and even Walmart shoppers.”
– John N. Frank, Category Manager, Food and Drink
Some questions answered in this report include:
Pricing and promotional strategies are crucial to the success of any grocer or food brand.
Consumers redeemed nearly 3 billion coupons in 2012, and this represents only one tactic of pricing and promotional strategy. Readers of this report will gain an understanding of what factors are shaping the pricing and promotional strategies of manufacturers and retailers offered today along with insight into marketing strategies aimed at future opportunities.
A sampling of questions raised and answered includes:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.