Grocery Retailing - China - December 2019
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The grocery retailing market is maintaining a consistent growth rate, while the market is awarding companies that take risks to satisfy consumers’ needs, especially in the area of fresh/frozen food retailing. Consumers are still habituated to cooking at home most of the time and the overall competition in the grocery retailing market is going to shift from price wars to building brands that offer a unique experience and bring convenience to consumers.
“The grocery retailing market is ready for premiumization. While fresh produce remains a central focus, grabbing children’s attention could be a point of differentiation among the top players. O2O retailers are here to stay and the direct-to-consumer model’s exciting approach towards fresh food retailing is expected to make an impact on the market.”
– Roger Shi, Research Analyst
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