Grocery Retailing - Ireland - October 2012
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The grocery market within Ireland is increasingly being dominated by UK food multiples and European food discounters. In addition to this, changes to the planning guidelines regarding the cap on the size of supermarkets within RoI have increased, putting even more pressure on convenience and independent stores due to larger store formats now being a viable option for supermarket retailers, which can thus offering a wider variety of products.
The economic downturn has precipitated a trend for consumers to trade down and has strongly influenced the growth in own-brand ranges. Consumers now view own-brand lines as stand-alone brands, resulting in branded goods having to work harder to gain shelf space.
Thus the grocery retailing market is a dynamic and constantly changing one. Retailers that can respond to the changes will succeed. Grocery retailing will increasingly become more technology focused as consumers demand more information about products along with wanting the shopping process made simpler and less time consuming.
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