Grocery Retailing – Multiples vs Discounters - Ireland - December 2015
“The grocery retailing sector in Ireland continues to be driven by price as supermarkets compete to offer the best value to drive footfall and market share. However, the deep discounting over the last 18-24 months has dictated grocery retailing to the point where supermarkets have seen their points of differentiation eroded. As such, moving away from purely price-based competition and creating a new immersive shopper experience will help supermarkets stand out from rivals and re-establish a unique proposition.”
– James Wilson, Research Analyst
This report answers the following questions:
- What types of products are Irish consumers buying from the discounters?
- How much are Irish consumers spending on groceries?
- How have Irish consumers’ shopping habits changed?
- Where are Irish consumers doing their main grocery shopping?
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