Grocery Retailing - US - February 2013
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
“The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials take sole responsibility in grocery shopping, and this cohort is likely to look for an efficient shopping experience and instant gratification, more so than their older generational counterparts due to their high level of mobile device and smartphone ownership. Baby Boomer shoppers are more likely to be receptive to in-store promotional events rather than online coupons. It is evident that a distinctive marketing strategy must be offered between the generations.”
– Ika Erwina, Retail, Apparel & Technology Analyst
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.