Grocery Store Perimeter - Canada - March 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Rapidly rising food costs are impacting categories sold at the perimeter of the grocery store (fresh produce, dairy, fresh baked goods, fresh meat and seafood). Retailers must creatively find ways to reinforce ‘freshness’ and lessen consumer focus on price. Motivating consumers at specialty counters will mean reminding them of the capability to customize purchases and leveraging staff expertise. Ready, prepared food offerings also represent an area with good potential to deepen engagement with shoppers as perceptions of HMR (Home Meal Replacement) products are positive. Currently, however, this area may not be meeting its full potential."
- Carol Wong-Li, Senior Analyst, Lifestyles and Leisure
This report discusses the following key topics:
Grocery costs are rising, being driven by the rise in cost of fresh fruit and vegetables. The weak Canadian dollar is contributing to these costs as nearly all fruit and vegetables consumed in Canada are imported. Alongside record-high levels of household debt, Canadians are feeling the pinch of higher grocery bills. As such, grocery retailers will need to creatively find ways to grow appeal of their perimeter products while detracting the consumer’s focus away from the price. Enhancing the shopping experience by blurring the line between retail and leisure may be an effective way to encourage engagement. The key will be to promote alternatives to price promotions given that rising import costs leave little room for retailers in an already heavily discounted environment.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.