Gum, Mints and Breath Fresheners - US - March 2019
"Sales of gums, mints, and breath fresheners have been essentially flat over the past five years and, when adjusted for inflation, are expected to drop 14% off of their 2018 sales by 2023. The consumer base has shown no discernible growth over that time, and brands have largely confined their innovation strategies toward longer-lasting familiar flavors and packaging. The time would seem right for gums featuring more functional attributes, be it in the area of dental/oral health, or even bolder efforts such as digestive, immunity, brain, or even cosmetic benefits. "
- William Roberts, Jr, Senior Food & Drink Analyst
This Report looks at the following areas:
- Mature market poised for declines
- Less than half of consumers turn to mints, gum
- Guilt-free gum
- Function over form
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