Hair Beauty Products - Styling and Colourants - China - January 2015
“Hairstyling products saw high penetration thanks to the importance placed on consumers expressing themselves freely and maintaining an attractive appearance. The hairstyling market was worth RMB2,539 million in retail value by the end of 2014, at a CAGR of 9% since 2010.
The hair colourant market was worth RMB2,648 million by the end of 2014 with a CAGR of 10.5% since 2007. In urban China, Mintel has found that over two thirds of respondents have dyed, permed or had hair treated over the six months to November 2014, suggesting great potential for the hair beauty market in terms of sales. On the flip side, retail brands might still struggle as most respondents visit hair salons to have hair beauty treatments instead of doing it at home themselves.
That said, the market is predicted to grow continuously from 2014 onward. The rise of the over-65s in China will be the main driver of growth.”
– Wenwen Chen, Research Analyst
This report covers the following issues:
- Creating looks for different occasions
- Conversion by adding a personal touch
- Creating 'super temporary' hair make-up
- Nurturing consumer loyalty by providing immersive experience and personalised service
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