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Expand the hair colour category beyond grey coverage and innovate to increase usage of hair colour.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Top formats of new hair colour launches, by region, Jan-July 2018
    • consumer insights

      • Hair colour usage
      • [Graph] India: Hair colour users vs non-users, by age-group, April 2018
      • [Graph] India: Hair colour use in last 6 months, April 2018
      • Attitudes towards hair colour
      • [Graph] India: Attitude towards select hair colour statements, by users vs non-users, April 2018
      • [Graph] India: Attitude towards hair colour, by users vs non-users, April 2018
      • [Graph] India: Attitude towards select hair colour statements, by household composition, April 2018
      • [Graph] India: Purchase factors for at home use hair colour product, by users vs non-users April 2018
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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