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Hair Colour – Indian Consumer – 2018

Expand the hair colour category beyond grey coverage and innovate to increase usage of hair colour.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Hair colour usage
  • Attitudes towards hair colour

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

What you get

What's included

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Top formats of new hair colour launches, by region, Jan-July 2018
    • consumer insights

      • Hair colour usage
      • [Graph] India: Hair colour users vs non-users, by age-group, April 2018
      • [Graph] India: Hair colour use in last 6 months, April 2018
      • Attitudes towards hair colour
      • [Graph] India: Attitude towards select hair colour statements, by users vs non-users, April 2018
      • [Graph] India: Attitude towards hair colour, by users vs non-users, April 2018
      • [Graph] India: Attitude towards select hair colour statements, by household composition, April 2018
      • [Graph] India: Purchase factors for at home use hair colour product, by users vs non-users April 2018
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Hair Colour – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)