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Description

Description

Post its recovery from COVID-19, hair colourants can look at resuming its growth by looking beyond grey coverage.

Tanya Rajani, Beauty & Personal Care Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. EXECUTIVE SUMMARY

    • Market context
    • [Graph] Global: Hair colourant launches for top 10 markets by top five claims, Jan 2019-Mar 2020
    • [Graph] Global: Hair colourant launches, Jan 2017-Dec 2019
    • [Graph] US & India: Hair colour launches with the word grey as a % of the total hair colour launches, Jan 2017-Dec 2019
  2. What consumers want and why

    • [Graph] India: Reasons for hair colour usage among women of different age groups, Dec 2019
    • [Graph] India: Reasons for hair colour usage among men of different age groups, Dec 2019
  3. Opportunities

    • Competitive Landscape

      • Mintel Predicts

        • IMPACT OF COVID-19 ON hair colour

          • [Graph] India: "Compared to your usual spending habits, do you expect to spend more, less or about the same in each of the following categories over the next month?", 22-28 May, 2020
        • Key trends

          • [Graph] US & India: Hair colour launches with the word grey as a % of the total hair colour launches, Jan 2017-Dec 2019
          • [Graph] India: Reasons for colouring hair in the last 12 months, Dec 2019
          • [Graph] India: Top five claims in hair colourant launches, Jan 2017-Dec 2019
        • Key drivers

          • [Graph] Global: Hair colourant launches, Jan 2017-Dec 2019
          • [Graph] Global: Hair colourant launches for top 10 markets by top five claims, Jan 2019-Mar 2020
          • [Graph] Global: Top five retail hair colourant markets, US$ bn, 2020
          • [Graph] Global: Hair colourant launches with 'grey' as a keyword, Jan 2017-Dec 2019
          • [Graph] Global: Median age by 2022
          • Global trends and how they are playing out in India
        • Consumer Insights

          • [Graph] India: Reasons for colouring hair, Dec 2019
          • [Graph] India: Reasons for hair colour usage among women of different age groups, Dec 2019
          • [Graph] India: Reasons for hair colour usage among men of different age groups, Dec 2019
          • [Graph] India: Hair colouring formats used by fashionable users vs grey consumers, Dec 2019
          • [Graph] India: Frequency of hair colouring between fashionable user vs grey consumer, Dec 2019
          • The non-user
          • [Graph] India: Working situation of non-users aged 18-34 across city tiers, Dec 2019
          • [Graph] India: Social media usage among hair colour non-users aged 18+, Dec 2019
          • [Graph] India: Engagement with social media across women and men non-users aged 18-34, Dec 2019
          • [Graph] India: Male and female non-users across regions, Dec 2019
          • The fashionable user
          • [Graph] India: Hair colouring formats used by the fashionable user, Dec 2019
          • The grey consumer
          • [Graph] India: Hair colouring formats used by grey consumers, Dec 2019
        • Market applications

          • How to target the young non-user
          • Increase usage with the fashionable user
          • Convenient formats will appease the grey consumer
          • Local innovations
          • Global innovations
        • APPENDIX

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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