Hair Colourants and Styling Products - China - January 2020
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The China hair colourants market is estimated to grow by 8.5% in 2019 and reach RMB3,975 million. Led by consumers’ interest in following hair colour trends and the growing base of the “grey hair generation”, this market is projected to continue a high-single-digit growth rate in the next five years, and head towards RMB5,930 million by 2024. The China hair styling products market is growing at a slower but steady pace, and is estimated to grow by 5.9% and reach RMB3,466 million in 2019. Mintel projects the annual CAGR in the next five years at 5.8%, and that the market will arrive at RMB4,626 at the end of 2024.
“Hair colourants, in consumers’ minds, work as a display of fashion, rather than serving as a cover for aged grey hair. The widely held keenness towards trendy hair colours implies that brands need to alter their product images via marketing communications to present in a more fashionable way to attract consumers.”
– Anne Yin, Associate Research Analyst
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