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Encourage usage of hair colourants by making them mainstream. Focus on fashionable colours to drive use across demographics.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key trends
      • Global trends and how they are playing out in India
    • Consumer insights

      • Hair colour usage
      • [Graph] India: Mean age of hair colour users vs non-users, March 2019
      • [Graph] India: Hair colour usage, March 2019
      • [Graph] India: Hair colour usage, by gender, March 2019
      • [Graph] India: Usage of hair colour, by region and age, Feb 2019
      • Hair colour users vs non-users
      • [Graph] India: Frequency of at-home hair colour (self/someone else) in last six months, by age group, March 2019
      • [Graph] India: Frequency of at-home hair colour (self/someone else) in last six months, by region, March 2019
      • [Graph] India: Select top reasons for not colouring hair, March 2019
      • [Graph] India: Select motivations to try at-home hair colour for fashion, March 2019
      • [Graph] India: Top retailers shopped by women for beauty products in last six months, by hair colour usage, Feb 2019
    • Market application

      • Opportunities
      • [Graph] India: Top five claims in hair colourants, 2017-19
      • Local innovations
      • Global innovations
    • consumer survey methodology


        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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