Hair Colourants - UK - January 2016
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“Temporary hair colour products continue to show growth in the category, as consumers consider them less damaging to hair and easier to experiment with. Growth opportunities exist in personalisation, with high interest in products tailored for hair colour and type, as well as products specifically for men. Men have shown greater willingness to spend more in the category, suggesting that focusing on men’s hair colour could give the category a much-needed boost.”
– Roshida Khanom, Senior Personal Care Analyst
This report examines the following issues:
The lack of innovation in the high value permanent colour segment, as well as limitations in being able to experiment with different shades, has further had an impact on the overall category. However, there is potential for growth from enabling greater personalisation opportunities as well as providing more advice, whilst targeting male consumers can also help boost the category.
The hair colourants sector includes the following product categories:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.