Hair Colourants - UK - January 2016
“Temporary hair colour products continue to show growth in the category, as consumers consider them less damaging to hair and easier to experiment with. Growth opportunities exist in personalisation, with high interest in products tailored for hair colour and type, as well as products specifically for men. Men have shown greater willingness to spend more in the category, suggesting that focusing on men’s hair colour could give the category a much-needed boost.”
– Roshida Khanom, Senior Personal Care Analyst
This report examines the following issues:
- Permanent continues to decline
- Personalisation could add value to the category
- Growth opportunities in men’s hair colour
The lack of innovation in the high value permanent colour segment, as well as limitations in being able to experiment with different shades, has further had an impact on the overall category. However, there is potential for growth from enabling greater personalisation opportunities as well as providing more advice, whilst targeting male consumers can also help boost the category.
The hair colourants sector includes the following product categories:
- Permanents (do not wash out of hair)
- Semi-permanent (last between six and eight washes)
- Temporary colourants
- Tone on tone hair colour (including restorers and removers).
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