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Description

Description

With trendier formats entering the category, hair oil players must make aggressive moves to defend their turf.

Tanya Rajani, Beauty & Personal Care Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. EXECUTIVE SUMMARY

    • [Graph] India: Hair oil launches across markets, 2017-19
    • Time to segment needs and consumers
  2. Key trends

    • An unmatched product in the market
    • [Graph] India: Top five reasons for using hair oils, Dec 2019
    • City life shuns hair oils
    • Heading towards premiumisation
  3. KEY DRIVERS

    • Global trends and how they are playing out in india

      • CONSUMEr insight

        • [Graph] India: Hair oil usage across women, Dec 2019
        • [Graph] India: Hair oil usage across men, Dec 2019
        • [Graph] India: Types of hair oil used across regions, Dec 2019
        • The common hair oil user
        • [Graph] India: Reasons for using hair oil, Dec 2019
        • The metro-dwelling hair oil user
        • The male hair oil upgrader
        • There are more upgraders, too
        • [Graph] India: Bhringraj hair oil usage across age groups in female hair oil users, Dec 2019
        • [Graph] India: Types of hair oil usage among age groups, Dec 2019
      • Market applications

        • Efficacy and size will drive usage
        • Increase usage with metro-dwelling consumers
        • Cannabalise other categories
        • [Graph] India: Male hair styling & treatments launches by formats, 2018-19
        • Who's innovating
        • Global Innovations
      • APPENDIX

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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