Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hair & Skincare Products - Ireland - February 2019

“Increasing concern with the environment among Irish consumers will help to shape the hair and skincare market moving forward, with greater demands for products that offer more environmentally friendly options, and if consumers are willing to pay for this, it could help reverse the decline in value sales for soaps and shampoos.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • Three quarters doubt effectiveness of anti-aging
  • Beauty adverts most complained about advertisements in Ireland
  • Caring for the environment
  • 2019 might see NI consumer spending cutbacks

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
        • Definition
        • Executive Summary

            • The market
              • Figure 1: Estimated retail value of hair and skincare market, by segment, IoI, 2018
            • Forecast
              • Figure 2: Indexed estimated retail value of hair and skincare market, IoI, RoI and NI, 2014-24
            • Market factors
              • Three quarters doubt effectiveness of anti-aging
                • Beauty adverts most complained about advertisements in Ireland
                  • Caring for the environment
                    • 2019 might see NI consumer spending cutbacks
                      • Companies and innovations
                        • The consumer
                          • Face wash the most popular cleansing product
                            • Figure 3: Types of facial/skin cleansing products used in the last 12 months, NI and RoI, November 2018
                          • Moisturiser most-used facial care item
                            • Figure 4: Types of facial care products used by consumers in the last 12 months, NI and RoI, November 2018
                          • Ease of use most important when buying skincare products
                            • Figure 5: Important factors when buying skincare products, NI and RoI, November 2018
                          • Shampoo used most out of all haircare products
                            • Figure 6: Frequency at which consumers use haircare products, NI and RoI, November 2018
                          • Ease of use also proves important in haircare products
                            • Figure 7: Important factors when buying haircare products, NI and RoI, November 2018
                          • What we think
                          • The Market – What You Need to Know

                            • Heavy discounting of soap and shampoo holding back growth
                              • Aging population and healthy aging
                                • Beauty product advertisements under the spotlight
                                  • Environmental concerns could be disruptive to hair and skincare packaging
                                  • Market Size and Segmentation

                                      • 2019 set to see little overall growth in hair and skincare value
                                        • Figure 8: Estimated retail value of hair and skincare market, IoI, RoI and NI, 2014-24
                                      • Shampoo and conditioner growth stall in 2018
                                        • Figure 9: Estimated retail market value of shampoo & conditioners, IoI, RoI and NI, 2014-24
                                        • Figure 10: Types of non-food products consumers have purchased from discounters in the last three months, NI and RoI, February 2016
                                      • Facial care sees value boost in 2018
                                        • Figure 11: Estimated retail market value of facial care, IoI, RoI and NI, 2014-24
                                      • Soap and shower products hit worst by rise of discounters
                                        • Figure 12: Estimated retail market value of soap, bath & shower products, IoI, RoI and NI, 2014-24
                                      • Slow growth in bodycare
                                        • Figure 13: Estimated retail market value of bodycare, IoI, RoI and NI, 2014-24
                                        • Figure 14: UK retail sales value of bodycare, by segment, 2016-17
                                    • Market Drivers

                                      • Aging population offers opportunities for haircare and skincare
                                        • Figure 15: Estimated population projections, by age group, NI and RoI, 2018, 2028 and 2038
                                        • Figure 16: Selected signs of aging that consumers have noticed in themselves, NI and RoI, June 2018
                                        • Figure 17: Selected activities consumers take part in to help reduce the signs of ageing, NI and RoI, June 2018
                                      • A move from ‘anti-aging’ to ‘healthy aging’ products
                                        • Figure 18: Agreement with statements relating to healthy ageing, NI and RoI, June 2018
                                      • Health and beauty advertisements the most likely to be reported to advertising authorities
                                        • Figure 19: Advertising complaints, by sector, RoI, 2015-17
                                        • Figure 20: Advertising complaints, by sector, UK, 2016
                                        • Figure 21: Agreement with selected statements relating to advertising, NI and RoI, June 2018
                                      • Environmental concerns could be disruptive to hair and skincare packaging
                                        • Figure 22: Selected eco and ethical activities consumers regularly do, NI and RoI, November 2018
                                        • Figure 23: Top five environmental and ethical issues most important to consumers, NI and RoI, November 2018
                                      • Brexit uncertainty might see consumer spending cutbacks
                                        • Figure 24: Financial health of Irish consumers, NI and RoI, January 2018 and December 2018
                                        • Figure 25: How consumers expect their personal financial situation to change in the next 12 months, NI, April 2017-December 2018
                                        • Figure 26: How consumers expect their personal financial situation to change in the next 12 months, RoI, April 2017-December 2018
                                    • Companies and Brands – What You Need to Know

                                      • Ageing population could be driving the growth in hair treatments and colourants
                                        • Beauty brands developing more products to customise experiences
                                          • Ethical treatment of animals remains a popular cause in skincare
                                            • Natural ingredients dominate haircare and skincare categories
                                            • Who’s Innovating?

                                              • Category growth across new product development, with two exceptions
                                                • Figure 27: New products launched in haircare and skincare markets, UK and RoI, 2014-18
                                              • Consumer interest in colouring and treatment rising
                                                • Figure 28: New product development in haircare market, UK and Ireland, 2014-18
                                              • Natural ingredients interest haircare consumers
                                                • Figure 29: Top 10 claims by new products launched in haircare market, UK and Ireland, 2014-18
                                              • Skincare brands putting faith in botanical claims, signalling naturalness
                                                • Figure 30: Top 10 claims in new skincare products launched, UK and Ireland, 2014-18
                                              • Skincare brands taking animal welfare concerns seriously
                                              • Companies and Brands

                                                  • Beiersdorf
                                                    • Key facts
                                                      • Product portfolio
                                                        • Brand NPD
                                                          • Recent developments
                                                            • Coty Inc.
                                                              • Key facts
                                                                • Product portfolio
                                                                  • Brand NPD
                                                                    • Recent developments
                                                                      • Estée Lauder
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Brand NPD
                                                                              • Recent developments
                                                                                • Johnson & Johnson
                                                                                  • Key facts
                                                                                    • Product portfolio
                                                                                      • Brand NPD
                                                                                        • Recent developments
                                                                                          • L’Oréal UK and Ireland
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Brand NPD
                                                                                                  • Recent developments
                                                                                                    • Procter & Gamble
                                                                                                      • Key facts
                                                                                                        • Product portfolio
                                                                                                          • Brand NPD
                                                                                                            • Recent developments
                                                                                                              • Unilever
                                                                                                                • Key facts
                                                                                                                  • Product portfolio
                                                                                                                    • Brand NPD
                                                                                                                      • Recent developments
                                                                                                                        • Schwarzkopf
                                                                                                                          • Key facts
                                                                                                                            • Product portfolio
                                                                                                                              • Brand NPD
                                                                                                                                • Recent developments
                                                                                                                                • The Consumer – What You Need to Know

                                                                                                                                  • Face wash the most popular cleansing product
                                                                                                                                    • Half of Irish consumers use facial moisturiser
                                                                                                                                      • Ease of use most important when buying skincare products
                                                                                                                                        • Shampoo used most out of all haircare products
                                                                                                                                          • Ease of use also proves important in haircare products
                                                                                                                                          • Type of Cleansing Products Used

                                                                                                                                              • Face wash key cleansing product
                                                                                                                                                • Figure 31: Types of facial/skin cleansing products used in the last 12 months, NI and RoI, November 2018
                                                                                                                                                • Figure 32: Top five types of facial/skin cleansing products used in the last 12 months, by gender, NI and RoI, November 2018
                                                                                                                                              • Face wash sees strongest usage among younger consumers
                                                                                                                                                • Figure 33: Usage of face wash in the last 12 months, by age group, NI and RoI, November 2018
                                                                                                                                              • Facial wipes face threat from environmental legislation
                                                                                                                                                • Figure 34: Usage of face wipes in the last 12 months, by gender, NI and RoI, November 2018
                                                                                                                                                • Figure 35: Environmental and ethical issues most important to consumers, NI and RoI, November 2018
                                                                                                                                              • Bars of soap see strong usage among men
                                                                                                                                                • Figure 36: Usage of regular bars of soap in the last 12 months, by socio-economic group, NI and RoI, November 2018
                                                                                                                                                • Figure 37: Skincare products launched claiming to be male targeted, UK and Ireland, 2014-18
                                                                                                                                            • Facial Care Items Used

                                                                                                                                                • General moisturiser and day/night creams key facial care products
                                                                                                                                                  • Figure 38: Types of facial care products used by consumers in the last 12 months, NI and RoI, November 2018
                                                                                                                                                  • Figure 39: Top five types of facial care products used in the last 12 months, by gender, NI and RoI, November 2018
                                                                                                                                                • General moisturiser sees strong usage among parents of young children
                                                                                                                                                  • Figure 40: Usage of general moisturiser in the last 12 months, by presence and age of children in household, NI and RoI, November 2018
                                                                                                                                                • Day creams/lotions see more use that night variants
                                                                                                                                                  • Figure 41: Usage of day vs night cream/lotion in the last 12 months, NI and RoI, November 2018
                                                                                                                                                • A quarter use peel or wash-off masks
                                                                                                                                                  • Figure 42: Usage of peel or wash-off mask in the last 12 months, by age group, NI and RoI, November 2018
                                                                                                                                              • Important Factors When Buying Skincare Products

                                                                                                                                                  • Ease of use most important factor for skincare
                                                                                                                                                    • Figure 43: Important factors when buying skincare products, NI and RoI, November 2018
                                                                                                                                                  • Ease of use has universal appeal across all demographics
                                                                                                                                                    • Figure 44: Percentage of skincare products launched claiming to be easy to use, UK and Ireland, 2014-18
                                                                                                                                                    • Figure 45: % of products with convenience claims launched in the skincare category, UK and Ireland, 2018
                                                                                                                                                  • Strong desire for cruelty free skincare
                                                                                                                                                    • Figure 46: Consumers how consider cruelty-free to be an important factor when buying skincare products, NI and RoI, November 2018
                                                                                                                                                    • Figure 47: Skincare products launched claiming to be ethical for animals, UK and Ireland, 2008-18
                                                                                                                                                • Frequency of Haircare Product Use

                                                                                                                                                    • One in five use shampoo daily
                                                                                                                                                      • Figure 48: Frequency at which consumers use haircare products, NI and RoI, November 2018
                                                                                                                                                    • Shampoo sees more use than conditioner and 2-in-1
                                                                                                                                                      • Figure 49: Consumers who use selected haircare products at least once per week, by gender, NI and RoI, November 2018
                                                                                                                                                    • Styling gels find more favour with men and young consumers
                                                                                                                                                      • Figure 50: Frequency which consumers who use styling gel, by gender, NI and RoI, November 2018
                                                                                                                                                      • Figure 51: Consumers who have noticed hair loss as a sign of ageing, by gender, NI and RoI, June 2018
                                                                                                                                                    • One in five uses hairspray at least once per week
                                                                                                                                                      • Figure 52: Consumers who use hairspray at least once per week, by gender, NI and RoI, November 2018
                                                                                                                                                  • Important Factors When Buying Haircare Products

                                                                                                                                                      • Ease of use and environmental friendliness most important haircare factors
                                                                                                                                                        • Figure 53: Important factors when buying haircare products, NI and RoI, November 2018
                                                                                                                                                      • Convenience in all things points to opportunity for clean labels
                                                                                                                                                        • Figure 54: Importance of selected convenience factors when buying haircare products, NI and RoI, November 2018
                                                                                                                                                      • Environmentally friendliness more important when buying haircare compared to skincare
                                                                                                                                                        • Figure 55: Importance of selected convenience factors when buying haircare products, NI and RoI, November 2018
                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                      • Consumer research
                                                                                                                                                        • Data sources
                                                                                                                                                          • Generational cohort definitions
                                                                                                                                                            • Market size rationale
                                                                                                                                                              • Abbreviations

                                                                                                                                                              Hair & Skincare Products - Ireland - February 2019

                                                                                                                                                              US $1,400.83 (Excl.Tax)