Hair Styling Appliances - US - June 2009
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
Despite a wave of product innovations designed to improve the performance and convenience of hair styling appliances, the category is driven largely by replacement sales at a pace that suggests most women wait until their current appliance stops working before purchasing a new one. Sales of hair styling appliances increased only slightly in 2008 as the category began to feel the heat of the economic downturn.
Some in the industry suggest that a weak economy will ultimately benefit the category as more women forgo visits to the salon and take more of their hair styling into their own hands. In order to take advantage of this emerging consumer dynamic marketers and retailers must educate women not only on the improvements built in to new products but also on how to use the products to their best advantage.
This report provides an examination of the hair styling appliance market, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.