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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Global* retail value sales of BPC products plus haircare sub-categories, 2015
    • Colourants
      • Figure 2: Top 5 markets for sales of hair colourants, 2015
      • Figure 3: Top 5 fastest and slowest growing markets for hair colourants, % annual change in local currency, 2014-2015
      • Figure 4: Global launches of hair colourant products, % top 10 claims, 2015
    • Hair treatments
      • Figure 5: Top 10 hair treatment claims 2015
  2. The Big Stories

      • eSalon expands its ‘customisable’ success story
        • Hair treatments’ science battle heats up
          • Figure 6: UK, top 5 women’s hair concerns (damage), by selected age groups, February 2015
        • Temporary colourants gives a boost to the market
          • Figure 7: UK, retail value sales and growth of hair colourants, 2014-15
          • Figure 8: Brazil, attitudes toward hair colour products, April 2015
      • Notable Products

          • Notable products of 2015
          • Looking to the Future

              • Hair loss will see an energy boost
                • Figure 9: Brazil, attitudes toward hair colour products, April 2015
              • Colour extenders will drive product innovation in the colourants market
                • Oils of the future
                  • Figure 10: Global launches of hair colourants and treatments, % products with argan oil, 2011-2015
                  • Figure 11: Global beauty product launches with Nigella Sativa seed oil, % by category, Jan-Dec 2015
              • The Analyst's View

                About the report

                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                • The Consumer

                  What They Want. Why They Want It.

                • The Competitors

                  Who’s Winning. How To Stay Ahead.

                • The Market

                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                • The Innovations

                  New Ideas. New Products. New Potential.

                • The Opportunities

                  Where The White Space Is. How To Make It Yours.

                • The Trends

                  What’s Shaping Demand – Today And Tomorrow.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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