Haircare - Brazil - May 2015
“Haircare is the top beauty and personal care category in terms of new product launches in Brazil. Well-known brands of shampoo, conditioners, and hairstyling products operating in the country show steady performances in the market, and consumers are on the lookout for innovative and higher value-added products.”
– Juliana Martins, Beauty and Personal Care Analyst
This report will answer the following key questions:
- What types of haircare products are increasingly being used by Brazilian consumers?
- Does the use of treatment products improve how consumers feel about their hair?
- Can seasonal products – designed to be used during specific seasons of the year – attract Brazilian consumers?
- What are the international trends in the haircare category that could also be appealing to Brazilian consumers?
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