Haircare - China - February 2019
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
"The haircare category in China, though becoming more saturated in terms of penetration, has maintained steady growth in recent years, mainly driven by strong new product launch activities that keep consumers engaged and drive trading up. While consumers’ top hair concerns and needs remain unchanged, eg anti-dandruff, there is a growing focus on caring for hair and added benefits, such as long-lasting fragrance, which will drive new product development in the coming years."
- Alice Li, Senior Research Analyst
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What They Want. Why They Want It.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.