Haircare - China - January 2016
“Consumers exhibit strong belief in scalp care. 47% of the consumers believe a healthy scalp is a major reason for healthy hair. The next step is to integrate scalp care into anti-ageing and anti-pollution market. For example, brands can consider collaborating with technology firms to develop apps to monitor everyday scalp condition based on the air or water quality, thereby give real-time solution.”
– Wenwen, Senior Beauty Analyst
This report looks at the following issues:
- Scalp care persists
- Brands should be more specific about ingredients and benefits offered
- The solid hair wash routine shows the future is to cultivate hair treatment routine
Looking ahead, innovation in the hair treatment sector is a sensible way to grow the market, current usage rates are still relatively low and consumers are more likely to spend a bit more for hair treatment products containing skincare influenced ingredients.
Haircare products included in this report:
- Multi-functional products (eg hair CC cream, styling base spray, elastic moisturising cream)
- Hair mask
- Leave-on hair treatment (cream, lotion)
- Medical anti-dandruff products (eg Caile)
- Leave-on essence oil
- Leave-on spray
- Medical hair-grow products (eg hair-grown serum, cream)
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